Active Health Foods, Inc. (AHFD-OTCBB)
December 30, 2011 Issue
The Most Powerful Name In Corporate News and Information
With concerns over Type I and Type II Diabetes and Childhood Obesity affecting millions of Americans more people are realizing Eating Less and Healthier, spending more time at the gym working out and consuming GOOD FOR YOU, BETTER FOR YOU foods and beverages will increase their mortality. Active Health Foods, Inc. is in the right industry at the right time to introduce consumers to Active X 100% Natural, 100% Organic, All Raw, Energy Bars. Organic and Kosher Certified, (4) amazing moist and tasty flavors separates Active X Bars and Active Plus Energy Bars fortified with B6 and B12 vitamins from the competition giving them an even greater edge in the marketplace.
Active Health Foods, Inc. (OTCBB:
We Developed, Manufacture, Market, and Sell an energy bar called Active X available in a variety of delicious flavors: Almond Chocolate Delight, Peanut Butter Chocolate Joy, Cashew Berry Dream, and Coconut Cocoa Passion all 100% Organic and 100% Natural.
We will continue to use high quality 100% Natural and 100% Organic ingredients that will ensure an active community of loyal, health conscious customers purity. The Companys mission statement is to court health conscious consumers and encourage them to become enthusiastic consumers and advocates of our healthy products.
Active Health Foods, Inc. represents ACTIVE X BARS, 100% Organic and 100% Natural, Trade Marked and recognized as a very high quality, high energy, one of a kind treat for those who are aware of a good healthy life style. No other bar can compare to our pure Organic Style and Amazing Flavors not to mention the products High Quality and Organic Purity.
Greg Manos / President and C.E.O. with over 40 years experience in both the Food and Beverage industries at every level. A proven track record for creating business opportunities, his breadth of expertise, knowledge, and his lifetime of relationships are invaluable to the company.
Office: (951) 360-9970
Interview conducted by: Lynn Fosse, Senior Editor, CEOCFOMagazine.com, Published December 30, 2011
CEOCFO: Mr. Manos, you have a long history in the industry, what attracted you to this particular opportunity with Active Health Foods?
Mr. Manos: My attraction is that the product is healthy and all of the bars are 100% Natural and 100% Organic, and Raw, a big plus in the industry. The (4) flavors are all amazing and nothing like the energy bars I had ever tried, moist and full of flavor. The chocolate chips that are in the bars burst in your mouth. The biggest attraction for me is all about my focusing on a personal concern I have for the two major health concerns in America today, Type II Diabetes, killing thousands of both adults and children and more alarming is the epidemic of Childhood Obesity.
Energy bars are in a crowded market; what is special or different about your
CEOCFO: What is it that allows you to make a soft, melt in your mouth bar?
Mr. Manos: The ingredients we use; they are 100% Natural, 100% Organic, and All Raw. Other bars use fillers and date pastes to make up the weight of their bars; they call them Organic, not true. It is all about saving a BUCK. Our bars are expensive to make, as I said, using all 100% Natural, 100% Organic, and All Raw ingredients very expensive and we will not make them cheap to save a BUCK. All quality ingredients and a very attractive package in time will propel Active X Bars to the number one, #1 Spot above all the rest.
CEOCFO: What is the shelf life for your bars?
Mr. Manos: They have a (1) year shelf life.
CEOCFO: Is a soft bar with a more pleasant eating experience new to the market?
Mr. Manos: There are other bars that are soft but none I have found are made like Active X Bars. When you walk into a grocery store and you go to their nutrition section there are probably 30, 40, and probably more different bars. Most are not energy bars; more are just a snack bar, a replacement or an alternative to eating a candy bar with little to say about health. They are bars of all types, some soft, many very hard and dry like the Cliff bar. Some claim to be Organic with very few Organic ingredients. Most have little or no taste, unpleasant because there is not a lot of flavor to them. The competitors are many, not a problem for Active X Bars. We will have NO PROBLEM sailing past the leaders on our way to the top, which includes the current number-one seller, Cliff Bars.
CEOCFO: How do you plan on going to the marketplace?
Mr. Manos: I have a contract in principle right now with a National Management Marketing Company / Broker. Once the actual contract is signed which should be in early January, 2012 this company as a Broker will be responsible for securing retail authorizations, developing market plans and assigning distributors in their market area to deliver the bars to the retailer. As a Management Company, they will take on this same responsibility for the entire United States market place. They have a geographic area they sell and deliver to and as for the rest of the country it will be their responsibility to assign other Brokers like themselves to geographic areas, assign Distributors to deliver product for the Brokers in their areas until they have the entire United States market place covered. The Brokers meet with retail buyers to get the bars authorized in that retail outlet. After the bars have been authorized the Broker notifies the distributor of the authorization than from that day forward it is the responsibility of the distributor to make certain that the retailer get deliveries of the bars on a regular basis and that the bars are fully stocked at all times. The Broker will continue to meet with the retail buyers setting up special pricing promotions and activities in the retail account to help promote sales.
CEOCFO: Who is eating energy bars now and who should be?
Mr. Manos: Any answer I can give you will just be my opinion. There is no research I know of that can answer that question, however, I know many who work out and play sports consume them. Who should be? Everyone who buys candy bars. Because of the thousands and thousands of young children and teen agers who suffer with Obesity moms are the target audience. Mom is looking for alternatives with no idea of what the alternatives are. That seems to be shifting a bit and mom is now looking and realizing that these bars do exist and they are buying them to replace the candy bars they normally buy for their children. People who work out buy them. If you go into a gym, as you walk in the front door the first thing you see is a shelf unit with numerous brands of energy bars you can purchase. As more people are becoming more aware of their health energy bar sales are increasing.
CEOCFO: How do you get people to pay attention?
Mr. Manos: More are paying attention naturally due to declining health. Obesity in both Adults and Children is at an all time high and getting worse every day along with the millions, and growing Adults and Children suffering with Type I and Type II Diabetes. Finding a way to get people to pay attention is not going to be easy. You can do it through point of sale at retail, grabbing the consumers eye or you have to start spending lots of money advertising. Magazine Features, Outdoor Billboard, and radio are great but very costly. Cliff Bar like many other manufacturers has gone out and sponsored events like Motorcycle Racing and Nascar. We plan to demo our bars at retail and I have started plans for Radio Spots and Outdoor Billboard in 2012. Once I start my advertising campaign, it will be talking to those people who are Diabetic and have Obesity issues. Moms need to be educated. Women are responsible for 80% of all grocery store sales; however, they are not always clued in on what to buy for their kids. Mom and dad work eight to ten hours a day, they come home too tired to cook so its off to McDonalds, Taco Bell, or Burger King, fast food, FAT KIIDS! For some families this is every night. I plan to get the word out and let moms know there are alternatives.
CEOCFO: What is the financial picture like for Active Health Foods, Inc. today?
We are about to start up again after developing all New Packaging. I bought
the company from a woman in December of 2008 who created Active X Bars
along with an Organic Snack Food manufacturer. She has several degrees, one
in Nutrition and a PHD in the near future. When I met her, she was not
making money and had no financial back up plan so I took over the company
for debt. Seeing and tasting these amazing bars, knowing the quality and
superior ingredients they are made from was enough for me to want to take
over the company debt which I knew would be minor compared to the success I
know is eminent. Active Health Foods, Inc. is publicly traded and with our
sales and marketing plans for 2012 sales and profits will continue to grow
CEOCFO: Why should potential investors pay attention to Active Health Foods today, and how can people feel reassured that you can get the attention needed for the product to be successful?
Mr. Manos: We have major retailers we will be meeting with right after the first of the year. I will be making a trip to Arkansas to meet with Wal-Mart and I expect authorization of the bars in their stores, millions of bars sold and millions of dollars in profit for Active X Bars not to mention other tremendous distribution opportunities. Press releases are lining up to go out. I have another company Manos Beverages, Inc. that we plan to merge with Active Health Foods, Inc. in the future. I believe this is the right time for an investor to jump on board because this company in the next eighteen to twenty-four months is going to soar.
CEOCFO: So, it is a good time for people to start paying attention to Active Health Foods!
Mr. Manos: Yes, right now. Our initial stock promotion will start the last week of December and will continue throughout 2012.
Active X Bars are extremely moist and flavorful. 100% Natural, 100% Organic, and All Raw. You do not have to bite them; they melt in your mouth. We have (4) flavors: Almond Chocolate Delight, Peanut Butter Chocolate Joy, Cashew Berry Dream, and Coconut Cocoa Passion. Peanut Butter Chocolate Joy is my favorite. Take the bar out of the wrapper and hold it in your hand, you will have chocolate all over you. No other bars are made like Active X Bars. - Gregory C. Manos
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