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February 22, 2016 Issue

The Most Powerful Name In Corporate News and Information


Full Stack Multi-Screen Video Advertising Platform Providing Publishers, Website Owners and Content Owners the Tools Needed to Monetize their Traffic



John B. Strong

Chairman & CEO


Adaptive Media (OTCBB:ADTM)


Interview conducted by:

Lynn Fosse, Senior Editor, CEOCFO Magazine, Published – February 22, 2016


CEOCFO: Mr. Strong, what is the concept behind Adaptive Media?

Mr. Strong: We provide publishers, website owners and content owners all that they need to monetize their traffic, so we have a full stack video, advertising platform called The Media Graph. We just released our Player 4.0, which is to our knowledge, the lightest footprint video player and the best technology that exists today in the marketplace. As you know, everything is moving towards video very quickly as opposed to the display advertising, which has been the bulk of online and device type advertising market for many years. Video is quickly becoming the standard. If you do not have a video solution, you are going to need to have one. We provide that solution, we help monetize this very well and that is what we do.


CEOCFO: How is your solution the best?

Mr. Strong: Our video player is built for the ground up specifically for today’s devices and it is html 5 base which is no flashes and is on the way out. Most of the other players are built on flash and they have to reconfigure them. Most of the players that you see out there in the market today are stitched together and not really built specifically from the ground up for today’s market and ours is. It is light, nimble, it has a small footprint, it is quick, it loads fast, the reporting is very good, the functionality is very good, our UI for users is extremely intuitive and almost anyone can install the player and monetize the site within five minutes if they wish to do it themselves. It works across the entire mobile spectrum from phones, tablets, mobile video, desktop and all of that.


CEOCFO: Are your customers looking for a more up to date version? Do they understand the differences or are they more surprised when they find when you can actually do?

Mr. Strong: I think there are some of both. We get contacted continually by people who have been serving the landscape to tell us that they have decided our technology is the best in the market and they want to use it. That is a pretty easy sell right there where they have already convinced themselves, but when we call on clients ourselves and ask them to let us demo the player, it quickly becomes not a hard sell. The technology is really best of class and is very easy to use and works across the entire spectrum. If you use JW player, they do not provide contact or an ad server on the platform. You have to three or four different places as well in order to get the full stack of what you need to monetize. We provide everything in one place.


CEOCFO: What changed in the new version?

Mr. Strong: In the new version, it is about 1/10th the code footprint in size of the 4.0 player. You want the lightest version you can get because the smaller the footprint as far as code, the quicker it is going to load on the page and the faster and more productive it is, which is exactly what you want. The earlier versions and many of the players out there are very code heavy, so they are cumbersome. It slows them down and ours is continually getting lighter and faster.


CEOCFO: How do you stay ahead of the technology changes?

Mr. Strong: We are constantly trying to enhance the platform. We are constantly debugging it and looking at what we can do to make it easier, more intuitive, quicker, and a more productive tool. In that process, our engineers and engineering department on a daily basis in that process, we come up with things we think we want to test and we are constantly test new ideas and new ways to go about it.


CEOCFO: Would you tell us about your recent partnership with the media agency One Central Point?

Mr. Strong: One Central Point is a video arbitrage business in London, England and the two gentlemen and specifically Joel Cymberg are a very talented. They had contacted us because they had been surveying the landscape for the player of technology and they felt like our technology was best in class. One Central Point had been using ViTables and they just felt that after demoing our product as well, that not only is our pricing structure about 35% less than any of our competitors but the product is offering itself and the sweep of software that comes along with the stack that we have, it is much more comprehensive. They were immediately sold and decided to use the platform entirely in their business and remove ViTables and then I am going to give them a sub-license to license our technology as a white label solution to others across the continent as much as they want to.


CEOCFO: Is that a typical partnership?

Mr. Strong: It is that type of thing. Our typical engagement is this type is a company like them. The last few that we signed would be in the Middle East, one of the largest being INAUDIBLE, which is a large publisher. They are a total white label solution that uses our full stack. We are working with a company called Sovereign in Colorado that represents 23,000 websites and they are going to use our solution as a full white label solution. INAUDIBLE, which is based in Miami but is a Spanish language group of sites white labeled our solution. That is really what we are after. We are pivoting away from the marketplace advertising market and into the software as a service market with our platform.


CEOCFO: What have you learned from past experience about what to do and what not to do as you develop a concept?

Mr. Strong: One thing that I have learned not to do is ignore your gut feelings when it comes to technology and how you perceive that it will work and be needed. Many people will try to dissuade me from the different areas that I am interested in and usual I do not receive solid advice when I take every comment to heart as far as the safe way being toe stick with something that works. We are always trying to push ourselves into the areas we think we can make a difference instead of the safe areas where we think we can make money. I would say that is the one thing I have learned. We really have to stay ahead of that curve.


CEOCFO: Is the investment community taking note?

Mr. Strong: I think they are starting to. We have had a rocky year. We lost our CEO last year and that had nothing to do with the company itself but we were severely punished by the market for that. I think the investment community is starting to pay attention.


CEOCFO: Why pay attention to Adaptive Media today?

Mr. Strong: Pay attention to Adaptive Media because we have the industry leading technology and the quickest growing part of online media consumption, which is video. We are rolling that out consistently to large players and partners. We are consistently able to attract those partners and move forward with them. I think that is something that many companies are not able to do.


“Pay attention to Adaptive Media because we have the industry leading technology and the quickest growing part of online media consumption, which is video.” - John B. Strong


Adaptive Media






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