Adsero Corp. (ADSO-OTC:BB)
Interview with:
Yvon Leveille, President and CEO
Business News, Financial News, Stocks, Money & Investment Ideas, CEO Interview
and Information on their
Laser Toner and Ink Jet printer cartridges "Recharger".


Cover Story

CEOCFO Current Issue

Cover Story Archives

Private Equity Review

CEOCFO Interview Index

Future Features

Analyst Interviews

Corporate Financials

Contact & Ordering

This is a printer friendly page!

Adsero is positioned to take advantage of global opportunities as individuals, small, medium and large corporation are starting to embrace remanufactured toner and ink-jet cartridges

wpe1.jpg (3818 bytes)


Adsero Corp.

2101 Nobel Street
Sainte-Julie, QC Canada J3E 1Z8

Phone: 450-922-5689

wpe3.jpg (5718 bytes)

Yvon Leveille
President and CEO

Interview conducted by:
Lynn Fosse, Senior Editor
April 7, 2005

Yvon Léveillé is CEO of ADSERO, a company that seeks to acquire or invest in well-managed companies that specifically address the e-waste market with a focus on desktop printing supplies. In 1988, he founded Teckn-O-Laser, an award-winning company that remanufactures quality printer cartridges. Since its inception, Mr. Léveillé has propelled Teckn-O-Laser to a position of prominence and leadership in the North American industry. On January 31st, 2005, he rolled into ADSERO.

Prior to Teckn-O-Laser, Mr. Léveillé had founded Micro Tempus, a communications software development company he shepherded to IPO in 1986. In 1969, he completed the electronic engineering program at the De Vry Institute of Technology in Toronto and graduated with honours. His urge to further develop the remanufacturing industry lead him to join, in the fall of 2001, the International Imaging Technology Council, a non-profit organisation representing imaging supplies companies of all types. A philanthropist, he has at heart the raising of funds for research on scleroderma, a rare disease, and since 1998 he is President of “Sclérodermie Québec” a non-profit organisation.

Company Profile:
Adsero Corp. is a rapidly expanding Company focused on the printer cartridge "Recharger" Industry, with specific emphasis on Laser Toner and Ink Jet cartridges, with $30,000,000 in annual revenues.

The Recharger Industry is defined by printer cartridges where many of their components can be reused, remanufactured or recycled, then marketed back to consumers at substantially lower prices than a new cartridge, while still generating high margins for Adsero Corp.

Aderso Corp. is focused on consolidating well-managed and profitable companies in this extremely lucrative marketplace.

CEOCFOinterviews: Mr. Leveille, will you please tell us a bit about your background with the company?
Mr. Leveille:
“I started Teckn-o-Laser, the company’s original name, back in 1988. At the time I was running a software company and I had piled up toner cartridges in the corner, because I did not want anybody to throw away these four or five pounds of plastic and aluminum in the landfills. I decided that since nobody was calling us to do anything with it, that we would do something. I started the company and had my wife run the company while we started recycling these toner cartridges. That business developed and exploded much quicker than the software company that I was developing, so I jumped ship in early 1991 to concentrate all of my efforts on developing Teckn-o-Laser.”

CEOCFOinterviews: Have you become a public company recently?
Mr. Leveille: “Yes. When I started in 1988, the focus was not the world, but as we developed the company and focused on developing quality products, we convinced ourselves that we were able to win business from corporate America with a quality product. The company continued to develop. Now we realize that the opportunity is global and we need to do a lot in terms of corporate development, product development, manufacturing capability development, marketing development, and that requires much cash. At the same time, it is a huge opportunity. I decided that we would go public and I think under the circumstances, the best way was to roll my company Teckn-o-Laser into Adsero Corp., which is a company that is listed on the NASDAQ.”

CEOCFOinterviews: What are you actually producing today?
Mr. Leveille: “Teckn-o-Laser is a group of companies that manufactures and distributes remanufactured toner cartridges and ink-jet cartridges for the printer market. These products are sold through a variety of channels such as distributors and retail office stores; both domestic and internationally.”

CEOCFOinterviews: What is a remanufactured cartridge?
Mr. Leveille: “A remanufactured cartridge is built from an already-used cartridge that normally would have been sent to a landfill. In those cartridges there is more than just the ink that produces the mark on the paper; there is electronics, especially in the toner cartridges; there are several electronic components. Remanufacturing toner cartridges means taking it apart totally. The electronic components are cleaned and tested to see if they are good enough to make another cycle to produce the equivalent print quality as if brand-new. If it is not, then the components are replaced. The cartridge is then reassembled and replenished with high-quality toner, so we can guarantee its performance just like an original new cartridge.”

CEOCFOinterviews: Does the public embrace the idea of remanufactured cartridges?
Mr. Leveille: “The public embraces the quality, remanufactured cartridge because it is great for the environment and when it is equivalent to a new cartridge, it brings a savings because we can offer these products to the marketplace for a 30-35% savings. We have proven this at Teckn-o-Laser. Because we have always focused on a quality product, we have been able to grow this business by winning new customers all the time and keeping the customers that we have, for the long-term. The market does embrace a remanufactured cartridge because it represents a real value.”

CEOCFOinterviews: Is there a typical customer for you?
Mr. Leveille: “There is a wide variety of buyers, which use our products. We have homeowners, small, medium and large corporations buying our products. We have governments officially having selected us as their supplier, or departments of governments buying our products. We have a wide mix of products and those that favor our products will be the ones that favor a constant, dependable, quality product.”

CEOCFOinterviews: What is the landscape in your field?
Mr. Leveille: “The landscape right now is rather complicated. It is a huge market on a global basis of about $45 billion market when we intermix the ink-jet market and the toner cartridge market. If we bring it home and just look at the United States as a market, it is more like a $7 billion - $9 billion market over the next few years in toner alone. In those markets, there are a few OEM companies that provide the new cartridges and there is about 3000-4000 so-called dealers/re-chargers that provide the remanufactured products for what we call the E-Waste market, which has reached about 35% market penetration. Out of those 3000-4000 re-chargers, most of them are manufacturing as well, but that is a challenged market segment, with the high flux of new product introduction, the introduction and popularity of the color laser toners. That provides an opportunity for consolidation in our market.”

CEOCFOinterviews: What is on the horizon?
Mr. Leveille: “The goal is one of consolidation. One of the ways to achieve this is by concentrating manufacturing so that we become a quality, low-cost producer by spreading out the cost of product development over higher volume, by having more purchasing power, therefore having a better price and better production costs by doing longer production runs. Today, the $2 billion market, which is the market share of the remanufactured products, is done by about 3000-4000 plants. Imagine if we can consolidate that into just a few plants. In many cases, we will be an outsource provider for those companies that will want to turn themselves into dealers and get out of manufacturing.”

CEOCFOinterviews: How do you make that happen?
Mr. Leveille: “We have already mastered manufacturing and we are already doing part of the distribution to market the service. In three or six months down the road, we will be converting more of these companies that manufacture, into dealers and at the same time, increasing our production capacity and distribution capacity to meet those demands. We will do acquisitions for different reasons if for example, we need market coverage or distribution coverage geographically where we are not today, it may make sense to acquire one of our competitors to help in the process. It could also be to gain more manufacturing capacity at the proper time. We will continue to develop a REFLEXION network that we started a few years ago. That is providing an additional sales channel to move our products and we will do the acquisitions necessary to complete the ‘puzzle.’ The opportunities are huge.”

CEOCFOinterviews: You went public recently and raised some capital. How far will that take you and what do you need to do on a continual basis to fund your plans?
Mr. Leveille: “What we have done lately is roll Teckn-o-Laser into Adsero, so that gives us a public vehicle. As we build and demonstrate our ability to grow and grow the profits, we will need to generate more cash that we will need to do more acquisitions and internal growth. It is like a snowball that picks up size as it rolls; one will feed the other.”

CEOCFOinterviews: Is brand name meaningful in the re-charger market and will that become an important factor?
Mr. Leveille: “Yes, it will. This will be something that we will promote as we convert rechargers into dealers under a network using the REFLEXION brand. It is one of the challenges, which the smaller re-chargers have. If they want to sell to a corporate America that has several offices in several cities, they cannot because most of them would be in just one city. For corporate America to buy a remanufactured cartridge in a different city, they would have to buy it from different companies, which would mean different level of quality because they are made at different plants, different product code, and different pricing. It is too complicated and they will avoid it because it is too complicated. With a network like REFLEXION that we are putting in-place, it is one brand, one price, one SKU, and one known quality. Corporate America will now have an alternative compared to the OEM offering.”

CEOCFOinterviews: Do you have the management team in-place for what you are planning?
Mr. Leveille: “Yes, that is the beauty of rolling Teckn-o-Laser into Adsero because I have an experienced management team that we will leverage from.”

CEOCFOinterviews: Why should potential investors be interested and what should they know that they might not realize when they first look at the company?
Mr. Leveille: “We will be a growth company in revenue and we are in a market that is huge and can provide hefty growth. It is a recurring revenue market. These printers out there, whether they are laser printers using toner cartridges or ink-jet cartridges, are there and the installation base is growing all the time. Therefore, the units will be consuming more and more print cartridges. That is the great thing about this business, is that it is a recurring revenue business. It is like an annuity stream. We today, have multiple customers, so the risk of having all of our revenues around one customer is mitigated. The type of complications that we have is a multitude of small or medium size companies that are under capitalized and do not have the capability to keep up with the high wave of new technology, which is introduced each year. In a nut shell, we will be an interesting growth company in a strong market, which will have the ability to grow profits and therefore build shareholders equity.”

CEOCFOinterviews: In closing, do you feel that you have the background, the expertise and the foresight to do all of this!
Mr. Leveille: “I have the background and the vision, and I will surround myself with the necessary professionals to take it to the different levels necessary. For the rolling of Teckn-o-Laser into Adsero, I have already gained additional resources and that will continue. We are sitting in a huge market with much growth capability and it is now just a matter of execution.”


Any reproduction or further distribution of this article without the express written consent of is prohibited.

“The public embraces the quality, remanufactured cartridge because it is great for the environment and when it is equivalent to a new cartridge, it brings a savings because we can offer these products to the marketplace for a 30-35% savings. We have proven this at Teckn-o-Laser. Because we have always focused on a quality product, we have been able to grow this business by winning new customers all the time and keeping the customers that we have, for the long-term. The market does embrace a remanufactured cartridge because it represents a real value.” - Yvon Leveille


To view Releases highlight & left click on the company name! does not purchase or make
recommendation on stocks based on the interviews published.