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CEOCFO Magazine, PO Box 340
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Lynn Fosse, Senior Editor
Steve Alexander, Associate Editor
Bud Wayne, Editorial Executive
Christy Rivers -
Integration Orchestration – Deploy Faster, Spend Less, Eliminate Dependencies
Interview conducted by:
Lynn Fosse, Senior Editor
Published – July 7, 2020
CEOCFO: Ms. Arnhart, the tag on the Ariox website is “Connecting Data, Empowering People.” How do you make that happen?
Ms. Arnhart: Ariox empowers people by developing business solutions that are deployed faster, cost less money, provide broad flexibility and that eliminate dependencies created by proprietary software. It’s in the DNA of our business to free companies from the highly over-
CEOCFO: Would you give us some examples of what people need connected?
Ms. Arnhart: Sure, but first let me stress that the most pressing need is for connections that can deploy faster, remove proprietary dependencies, allow for flexibility, and can be managed in-
With that in mind let me give you two examples. First, any manufacturer using multiple buyer channels will need real-
A second use case would be mergers and acquisitions. For example, Company A buys Company B and the two companies are running well on disparate ERP systems, say one on Epicor and one on Sage. Companies A and B could continue to operate on disparate ERP systems using Lumino and avoid the massive cost and business disruption of changing either ERP system. A related use case could be to use Lumino to control the data flow between disparate ERP systems while incrementally cutting over to one or the other ERP systems – if the decision had been to ‘match’ ERP’s in Company A and B. Lumino could deploy an integration within weeks, transform data if needed, and provide analytics in either scenario.
These are just two use cases pulled from a wide range of integration possibilities -
CEOCFO: Is Integration Software as a Service in use much today?
Ms. Arnhart: Integration Software as a Service, also commonly called iSaaS is not an entirely new concept.
The components of Lumino that drive iSaaS solutions to the next level of innovation is the architecture of the Lumino portal which allows users to manage their integrations in-
CEOCFO: What were the challenges in making this concept a reality?
Ms. Arnhart: There were a few challenges: First, our idea was brand new in terms of the range of functionalities and user-
CEOCFO: What is different about Lumino-
Ms. Arnhart: Luminol-
CEOCFO: Is there one technological advance that allows this to take place? What enables you to do this when it has not been done before?
Ms. Arnhart: The change or advancement that allowed the development of Lumino is a change in philosophy. It’s what I referred to earlier as the DNA of Ariox. Integration solutions that are one-
CEOCFO: Are potential customers skeptical?
Ms. Arnhart: The opposite, when we talk with prospects or present webinars on the product it leads to exciting discussion that begins with something like, “you mean to tell me I could ‘X’? I’m reminded of a question that was asked of Henry Ford regarding his ‘failure’ to do market research prior to releasing the first automobiles. He remarked that people would only have said they wanted faster horses. The Ariox team asked themselves – what would businesses answer if we asked “what do you want from integrations”? The answer would have been faster deployment, more flexibility, less dependence, and more reasonable costs. The Ariox team asked – how could we give that to businesses? Our challenge will be overcoming the pushback in environments that fear this revolutionary change. Companies will feel freed and empowered by Lumino, or fear the results of the change, the same as what Henry Ford faced.
CEOCFO: Where are you today with customers, funding and business in general?
Ms. Arnhart: Business has been very healthy. We’ve been supported in this effort in various ways, including funding from a multi-
CEOCFO: You mentioned earlier about managing growth; how can you ramp-
Ms. Arnhart: Ok, well our development, sales, marketing, and operations teams are all busy building organizational structure, content, leads, processes, etc. and I am busy navigating toward what we predict to be explosive growth. Granted, we’ll have to generate critical mass, but we are preparing to handle that once it arrives. In addition, our developers are busy building a library of connectors available to any and all Lumino users to Plug and Play inside the Lumino portal. The Lumino service and hosting contract includes the upgrade and deployment of connectors in advance of any scheduled upgrades or software changes. Currently we are developing the connectors that specific companies have indicated a need for.
CEOCFO: What are your next steps for six months to a year?
Ms. Arnhart: Our next steps include three broad components – building for critical mass in all organizational domains, deploying approximately 100 connectors and onboarding eight to ten new customers. The way things look now, and with the enormous integration related pain points injected into markets by recent economic disturbance, I am planning as if those numbers are on the conservative side. I continue to analyze the sales and development funnels to plan for new hires at strategic points and I consistently develop a pipeline of potential team members. I want the right hires to join the dream team at the right time.
CEOCFO: Once you have a particular connector in-
Ms. Arnhart: The user really has the most control of that. First, the user decides when/if they want to upgrade or change software. Let’s say XYZ company wants to update to the latest version of their current ERP system. Ariox monitors version releases and deploys new connectors in advance of new releases, so in most instances, XYZ would schedule the uplift, the support team at Lumino would check requirements, complete the uplift and deploy the necessary changes, and the customer would use the plugs and play features to enable any changes. In the support portal, if Ariox is aware of any upcoming upgrades, releases, and corresponding connectors, Lumino customers will be notified. Lumino is available as cloud hosted solution.
CEOCFO: With all the new ideas to look at, why pay attention to Ariox and Lumino?
Ms. Arnhart: Simple really, when partnering with Ariox, integration solutions for any company can be deployed faster, cost less, provide broad flexibility, solve functional business problems, and eliminate dependencies. The fact is that Lumino is an incredible integration value – scalable, repeatable, end-
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“When partnering with Ariox integration solutions for any company can be deployed faster, cost less, provide broad flexibility, solve a lot of problems, and eliminate dependencies when using Lumino. The fact is that Lumino is an incredible integration value – scalable, repeatable, end-