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GryphonHR: Improve the Employee Onboarding Experience while Increasing your Employment Compliance
Marc Villella
President & CEO
GryphonHR
Contact:
Marc Villella
248-
Interview conducted by:
Lynn Fosse, Senior Editor
CEOCFO Magazine
Published – October 18, 2021
CEOCFO: Mr. Villella, what is GryphonHR?
Mr. Villella: GryphonHR is an HR compliance platform designed to monitor and simplify an organization’s compliance with employment eligibility requirements, both initially, upon employee hire, and ongoing, as the requirements for that employee may change during the course of his / her employment.
CEOCFO: What is the key to simplifying compliance?
Mr. Villella: The key to simplifying compliance is providing efficiencies wherever possible with compliance requirements, and reducing the burden of compliance which takes time and energy away from a company’s core business. In doing these two things, any individual responsible for compliance can act upon what is required and get back to doing what’s important for the business to be successful.
CEOCFO: In today’s environment where regulations seem to be changing daily particularly around COVID, how do you keep up and help your clients with the changes?
Mr. Villella: There are a few ways that we handle that. First, we have relationships with several law firms that specialize in employment compliance. They handle a lot of the leg work in understanding what is changing, when and who its applicable to, and what the overall impact is. We review that information and then take action and share the relevant points to our clients. Second, we also have with key contacts, in different government departments, who have access to regulatory information and work with them to understand and determine actionable changes that we need to develop into the platform to ensure we are managing and presenting the changes accurately and in a timely fashion.
CEOCFO: What types of organizations are using GryphonHR?
Mr. Villella: Right now, staffing companies are a key industry group for us because they do a lot of hiring. Retail and restaurant industries are also key segments as these high-
CEOCFO: Are many companies looking to add services for a stream of revenue and do you find many companies in your industry are looking to partner or are you a bit ahead of the curve?
Mr. Villella: As far as with the Form I-
The challenge with the Form I-
Historically, as far as channel partners go, there aren’t many vendors handling Form I-
CEOCFO: What is involved in implementation? How do you help an organization ease the pain in making a change?
Mr. Villella: The implementation is dependent upon the size and type of client. For example, if we are implementing a large, enterprise client, they typically have a larger, more complex organization structure that we need to build out and implement within the platform. In addition, they typically want a lot more systems integration with other internal HR or IT systems such as Active Directory, or an HRIS systems. For these clients, we handle the implementation within the platform for them, and we work with their IT folks to determine, and address the best approach for systems integration.
For our smaller clients, with less complicated organization structures, the implementation really revolves around understanding how many users they are going to have, what physical (or remote) worksites do their employees work in, and then putting that information into the platform. There are a number of different configuration options for different process behaviors, so we can accommodate most clients through simple, straightforward configuration.
A key implementation component for all of our clients is assisting them in determining if the government’s E-
CEOCFO: How do you support your clients on an ongoing basis?
Mr. Villella: We strive to support our clients by providing ongoing compliance guidance, great customer service, and continuous feature and improvement updates that simplify their daily tasks. In regards to ongoing compliance guidance, we’ve already touched on that a bit. Our relationships with outside attorneys and government agencies help us provide relevant guidance to our clients. Great customer service starts with great employees who understand that without our clients, we wouldn’t be in business. These customer service rockstars work tirelessly to ensure they provide the best possible service they can to our clients. Lastly, we regularly release product platform updates that are focused on compliance, and based upon customer requested features and improvements. Using these two guiding principles to manage our product roadmap allows us to deliver continuous updates that are targeted to what our clients and partners want, as well as what they need to have to maintain compliance.
CEOCFO: What have you learned from your customers and what might be different today than it was a year or three ago?
Mr. Villella: What I have learned the most is as technology has changed over time, the customer demands from technology continue to grow. No longer is it acceptable to just present the information or features they’re asking for, but those features and information need to be: 1) mobile-
CEOCFO: Do most potential client already have a system in place and going to replace it or do people still not have the right tools and you are working with people where this is a new idea for them?
Mr. Villella: I would say that one to two years ago most people did not have a tool or system in place. Today, it is a little more balanced, some do and some do not. I think a lot of smaller clients are still managing a lot of their paperwork on their own; especially, if they do not hire a lot of people. With the Form I-
What we have seen since the pandemic, is the shift to remote work and a lot of providers in the marketplace still cannot provide a compliant Form I-
CEOCFO: How do you reach out to potential clients? When you are at a conference with other providers, how do you get attention?
Mr. Villella: To reach out to potential clients, we use social media and some targeted marketing lists to reach out to folks with C-
The HR Tech Show was our first tradeshow. Not for me personally, but for GryphonHR. To grab attention what we are trying to do is make sure we are providing information to prospects so they understand what some of the risks are with the Form I-
CEOCFO: Why choose GryphonHR?
Mr. Villella: Choosing GryphonHR is about ensuring that you are meeting your HR compliance requirements -
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“The key to simplifying compliance is providing efficiencies wherever possible with compliance requirements, and reducing the burden of compliance which takes time and energy away from a company’s core business. In doing these two things, any individual responsible for compliance can act upon what is required and get back to doing what’s important for the business to be successful.”
Marc Villella