Interview with: Melvin L. Keating, President and CEO - featuring: their fabless chip company and portfolio of Venture Capital investments.

Alliance Semiconductor Corp. (ALSC-NASDAQ)

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Alliance Semiconductor is selling their operating units and downsizing in a humanitarian way for their employees, while maximizing returns for shareholders

Technology
Semiconductor
(ALSC-NASDAQ)

Alliance Semiconductor Corp.

2575 Augustine Drive
Santa Clara, CA 95054-2914
Phone: 408-855-4900

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Melvin L. Keating
President & CEO

Interview conducted by:
Lynn Fosse, Senior Editor
CEOCFOinterviews.com
July 7, 2006

BIO:
Melvin L. Keating - President and Chief Executive Officer

Mel Keating is currently President and CEO of Alliance Semiconductor (ALSC - Nasdaq). Immediately prior to joining Alliance, Mr. Keating served as Executive Vice President, Chief Financial Officer and Treasurer of Quovadx, Inc. from April 2004 to September 2005. Prior to Quovadx, from 1997 to 2004, Keating served as a strategy consultant to Warburg Pincus Equity Partners, a private equity and venture capital firm, where he sourced deals and performed due diligence.

From 1995 to 1997, Mr. Keating served as President and CEO of Sunbelt Management, a $1 billion net worth private company that owns and manages commercial and retail properties. From 1986 to 1995, Mr. Keating served as Senior Vice President - Finance and Administration of Olympia & York Companies (and its successors), a $20 billion private company that developed NYC's World Financial Center and London's Canary Wharf. From 2001 to 2004, Mr. Keating served on the Board of Price Legacy Corporation, a REIT he helped create while at Warburg Pincus. In addition, he currently serves on the boards of Kitty Hawk Inc. (KHK – AMEX) and Plymouth Rubber Company, Inc.

Mr. Keating holds two Masters degrees from the University of Pennsylvania, Wharton School and a B.A. from Rutgers University, where he played varsity lacrosse.

Company Profile:
Alliance Semiconductor has been a fabless chip company. It holds a very significant portfolio of Venture Capital investments.
 
CEOCFO: Mr. Keating, what was your vision when you joined the company, and where are you in the process?
Mr. Keating: “When I started with Alliance Semiconductors, I looked at our operating businesses and our relative strengths compared to the competition and where we stood on that field. The analysis led me to believe that we needed to be out of the semiconductor business. Consequently, I have begun to sell the various operating business units. The previous management had operated the businesses at considerable loss for quite a period, with large cash losses and decreased stock price. We have entered into two definitive agreements to sell our two largest semiconductor business units and hope that those transactions will close in the very near future.”

CEOCFO: Is this a good time to be selling your semiconductor units?
Mr. Keating: “It is the time for us because I do not believe we had either the heart, commitment or the talent in-house to thrive in those businesses.”

CEOCFO: What is next after the sales go through and where do you end up after the process?
Mr. Keating: “We still have two smaller units to dispose of, and those are two elements of our memory business. We hope to complete those transactions during the summer. Upon doing that, we will be able to leave the large office space that we are in, to a much smaller space. We will have reduced head count from well over 200, to approximately thirty, upon the completion of these first two transactions. We will have cut the burn, and have eliminated the losses. We have done it in such a way that 99 plus percent of the employees have been offered jobs by the acquiring entities. I did not want to be known as Neutron Jack. We wanted to do this in a humanitarian way for the employees while maximizing returns for the shareholders. It looks like we have been able to do that.”

CEOCFO: What is left of the company at the end?
Mr. Keating: “At the end of the process of selling the operating units, we should have an accumulated pile of cash, some shares of a publicly traded semiconductor manufacturing company, and a substantial and a highly desirable portfolio of venture capital investments. Alliance Venture Management is the arm of Alliance Semiconductor that oversees the investments in technology companies here in Silicon Valley, and that portfolio today, is both in demand and quite valuable. The next step when we complete these initial transactions of the operating businesses would be to liquefy the venture portfolio. We have not yet determined the manner, method or speed with which it will be best accomplished, but that is what we are going to turn to next.”

CEOCFO: Will there be a company at the end or will all the pieces be gone and Alliance disappears?
Mr. Keating: “We are not quite there in our analysis, but the eventual outcome should be that there would no longer be an Alliance and one way or another, proceeds of these exercises will be distributed to shareholders, and that could be accomplished in a few different ways.”

CEOCFO: Are people looking at buying the stock; do people see the potential?
Mr. Keating: “We are trying to communicate as much as possible within the constraints of various regulations and obligations. We are trying to communicate to existing shareholders and the public at large what we are doing, but we have not and probably will never try to indicate what value we believe will be there when the exercise is over.”

CEOCFO: I sense that there is quite a bit of value there, it is just a matter of unearthing, and that should attract people!
Mr. Keating: “There are lots of moving pieces; there are no guarantees of course. I am hopeful that we will be able to return value to the shareholders and I am optimistic that we will be able to, but there is still a great deal to be done and many loose ends to be resolved.”

CEOCFO: What interested you about taking this on?
Mr. Keating: “It is a wonderful challenge to come into an organization that had not been managed to the fullest extent. Returns were not optimized and sometimes it takes a fresh face, someone who is not tied to the decisions of the past to see the way out. That is what I think happened here. I saw Alliance as a great opportunity to evaluate whether to sell or fix things; I like to be involved in transactions and I have a history of cost savings, cost control, cost reductions and of completing transactions. I was excited to start and I am still excited.”

CEOCFO: What will you do with the cash from the two sales?
Mr. Keating: “It is not going to be used to make any new investments. We are not looking for new lines of business and we are not going to make any investments in new portfolio companies.”

CEOCFO: In closing, what would you like potential investors to know about Alliance?
Mr. Keating: “In the future, we hope to return to current shareholders and, if appropriate, potential investors, more than what the stock is trading for today, that is my goal.”


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“We still have two smaller units to dispose of, and those are two elements of our memory business. We hope to complete those transactions during the summer. Upon doing that, we will be able to leave the large office space that we are in, to a much smaller space. We will have reduced head count from well over 200, to approximately thirty, upon the completion of these first two transactions. We will have cut the burn, and have eliminated the losses. We have done it in such a way that 99 plus percent of the employees have been offered jobs by the acquiring entities. I did not want to be known as Neutron Jack. We wanted to do this in a humanitarian way for the employees while maximizing returns for the shareholders. It looks like we have been able to do that.” - Melvin L. Keating

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