Interview with: Vince Buckman, President and CEO - featuring: their equipment used within the banking industry, including ATMs, digital security systems, state-of-the-art drive-up equipment, payment solutions and imaging equipment, as well as refurbished safe deposit boxes, safes, banking office furniture and other specialized equipment to banks, credit unions, pharmacies, and other companies with similar needs.

The Banker’s Store, Inc. (OTC: BSTR.OB)

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The Banker’s Store New CEO And CFO Were Brought On Board To Grow The Company Through Mergers And Acquisitions, And They Have Targeted Forty Companies As Possible Acquisition Candidates As They Move Towards Fulfilling Their Vision

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Security/Business Equipment
(OTC: BSTR.OB)


The Banker’s Store, Inc.
1535 Memphis Junction Rd.
Bowling Green, KY 42101
Phone: 270-781-8453
800-726-0337

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Vince Buckman
President and CEO

Interview conducted by:
Lynn Fosse, Senior Editor
CEOCFOinterviews.com
Published - September 14, 2007

BIO:
Vince Buckman, President and Chief Executive Officer – Mr. Buckman has been directly involved at the executive and consulting levels with companies within the banking services and support industry over his 33-year career. Prior to joining the Banker’s Store, Mr. Buckman served as an executive for a national company that marketed equipment and services to financial institutions. He was a manufacturer’s representative for automated banking and physical and electronic security, founder of a company operating automated teller machines, and executive management at other companies providing equipment and services to the retail and commercial banks.


Company Profile:
The Banker's Store sells, installs and maintains a variety of equipment used within the banking industry, including ATMs, digital security systems, state-of-the-art drive-up equipment, payment solutions and imaging equipment. It sells new and refurbished safe deposit boxes, safes, banking office furniture and other specialized equipment to banks, credit unions, pharmacies, and other companies with similar needs. It operates through two primary divisions: B.G. Office Equipment and B.G. Banking Equipment. The Banker's Store trades Over the Counter under the symbol BSTR.OB.

CEOCFO:
Mr. Buckman, what was your vision when you became CEO of The Banker’s Store last October and how is that developing?
Mr. Buckman: “Last October, CFO Sam Stone and I came on board to grow the company through mergers and acquisitions of like or similar companies in this industry. We have a lot of experience in this industry. So far we have interviewed a number of acquisition candidates and have at least a couple of them ready to go once we get the funding to do so. We have identified approximately forty companies in this space that would be candidates for us to acquire. As far as moving along, we are very satisfied at this point with our progress and just looking for the funding in order to accomplish our vision.” 

CEOCFO: Why is this a good time for a roll-up in the industry?
Mr. Buckman: “The industry itself is fragmented. There is only one major player in this industry and many smaller supporting companies. A number of companies like ours are privately held; they began as a mom and pop operation in the 1970’s and early 1980’s and some of them are still that size. Because of the consolidation of banks around the country, we need to be bigger in order to provide the banks an alternative supplier. For example, US Bank is one of our customers, and they have told us that if we were larger we could do more business with them in more locations. This applies not only to the geographic reach of our business, but the breadth of banking products and services we offer. Financial institutions that buy banking equipment like ATMs also purchase office furniture. Expanding our presence in this industry will give us the opportunity to do more business.” 

CEOCFO: What are the main products that you are supplying and who is your typical customer?
Mr. Buckman: “We mainly supply physical and electronic security products to financial institutions. Those consist of drive-up banking equipment, modular vaults, under-counter equipment, counter lines automated teller machines, alarm systems, digital video security systems. We also sell safe deposit boxes and a number of other products that banks need to do business. Our typical customers are community banks, but we also serve larger regional banks such as US Bank and Fifth Third. We also sell and install products for drive-through pharmacies and drug stores, utility companies, and credit unions.”

CEOCFO: Are the areas outside of banks a growing area for you?
Mr. Buckman: “Yes, somewhat. In order to facilitate that growth we have added some specialty items and have integrated a number of systems to do a drive-up system for pharmacies. We just finished installing a drive-up system for a pharmacy where we integrated the aspects of a bank delivery system with a video ordering system like you’d see at a McDonald’s or a KFC drive-through. We have been penetrating that market very nicely. We also sell to utility companies, as they have drive-up needs as well.”

CEOCFO: Do companies come to you for consultation on how to structure what they are doing?
Mr. Buckman: “Our business is much like that of a consultant. Whether it is a drug store or banking branch, we will learn the details of their specific situation. Usually we will sit down with them and their architects and designers, and talk about the kind of equipment and what we can do to fulfill their needs; both operationally and from a customer service standpoint. As the role of a consultant, we tend to act along the lines of a systems integrator that I just mentioned that we could be. That is, we pull together the products and software from whatever source necessary to achieve the client’s ultimate goals.”

CEOCFO: Is it typically banks that are starting new branches or is there much replacement of equipment in banks?
Mr. Buckman: “Both, actually. We find ourselves serving new branches and replacing worn out equipment. Equipment will generally last ten to fifteen years in a drive-up environment. In addition to replacing equipment just wearing out, there are some new innovations that we install and maintain in the drive-up area, such as enhanced two-way audio and video that gives a better interface between the bank and the customer. Sometimes we are called in to help a bank recover from a disaster such as a fire. We were able to help one bank branch reopen in a temporary location with a drive-through ATM and other necessary equipment within 24 hours after fire destroyed their building. ”

CEOCFO: Is furniture a new area for you?
Mr. Buckman: “Our company was selling furniture before Sam and I arrived, but we have taken steps to expand and broaden our offerings. The genesis of our furniture business was a bank that wanted to know if we could provide furniture in addition to the security equipment we were proposing. So, as a by-product of being asked by financial institutions, we got into the furniture business.  We actually have a dedicated showroom facility and a couple of sales people supporting the furniture side, selling not only to banks but other industries and businesses as well. A couple of months ago we brought on a new upscale line, Kimball Office, and that seems to be taking off really well. We are the exclusive dealer for this particular area of Kentucky for Kimball.”

CEOCFO: On the security side, do you design the systems, resell, or work with partners?
Mr. Buckman: “We do not manufacture equipment. However, we do refurbish pre-owned equipment and it looks and feels like new. We will sell, install and maintain this equipment, and it’s advantageous for our customers – who get like-new equipment at a significant discount compared with new – and it’s advantageous for our company, because of the margins. We do actually buy equipment from manufacturers and then resell it, install it and maintain it. One of our advantages of our business is that we have a number of suppliers to choose from when we are talking with a bank or a pharmacy about a particular application. We have a number of products to choose from and try to steer them toward what we feel is the best product for a particular application.”

CEOCFO: How do you reach potential customers?
Mr. Buckman: “There are a number of ways. One, we have an internet site which generates a lot of inquiries from all over the country. Secondly, we do direct sales calls; we have sales people that go out and make calls face-to- face with customers. We have been in business since 1977 and we have a lot of existing customers and have a good reputation, and we get a number of referrals from our current customers.”

CEOCFO: What is the geographic reach for you?
Mr. Buckman: “Generally, I would say about 90% of our business is within about 150 miles radius of Bowling Green, Kentucky, which is about 120 miles south of Louisville and about 65 miles north of Nashville, Tennessee. The marketing area encompasses most of central Tennessee, plus most of western Kentucky, and much of central and northern Kentucky up to the Ohio River, including Kentucky’s largest cities, Louisville and Lexington. We also serve other select customers outside this natural geographic market.”

CEOCFO: Will the proposed mergers or growth take you outside of the territory?
Mr. Buckman: “We are looking first primarily at companies with operations in areas that are contiguous to ours. We are looking to grow the company beginning with the southeast and then expand beyond that. Additionally, we are looking at companies as acquisition candidates that add services or products that complement or fit our existing offerings.”

CEOCFO: Do you need to maintain much inventory?
Mr. Buckman: “We have a fair amount of inventory with regard to pre-owned equipment. We carry inventory and parts for service work on ATMs and our other drive-up and security equipment. With regard to new equipment, for the most part, we buy it from the manufacturer with a lead time anywhere from a week to sixty to ninety days.”

CEOCFO: What is the financial picture of The Banker’s Store?
Mr. Buckman: “We have just published our 10-K Annual Report, which showed that we did approximately $2.6 million in revenue for the last fiscal year and we had a large 4th Quarter. Sales were more than $800 thousand in the 4th Quarter, which was quite an increase over previous quarters. We had a loss of about $4 thousand, which was less than expected. The strong performance of the quarter offset personnel costs of the new CFO and me, which is the initial impact of our acquisition focus. The company is cash flow positive and is a good solid ground-floor opportunity for investment.”

CEOCFO: Why should investors be interested and what might they miss about the Bankers Store, that they should pay attention to?
Mr. Buckman: “It is a good ground-floor opportunity for growth in this industry, led by seasoned management. We have grown a similar business in the banking services industry. The CFO was involved and I was involved with bringing in acquisitions for a privately held company, which grew from a $7.5 million company at the beginning of our involvement to a $35 million company when it was sold. We have the experience to accomplish what we are setting out to do. This is a niche business in a multi-billion dollar industry that continues to grow, both in the number of total bank branches and ATM locations across the country. Security is always a necessary component of the banking industry, and we have decades of experience helping make financial institutions more secure as well as providing the most appropriate equipment with which to serve their customers. ”

CEOCFO: What should people take away from this interview?
Mr. Buckman: “The Banker’s Store serves an industry that continues to grow, as there is a great opportunity for us to provide an equipment and service alternative not only for financial institutions but in growing areas such as pharmacy drive-throughs. This is a good ground-floor opportunity for investors. Our company is very small at the moment, but we are implementing a strategy to expand our presence through mergers and acquisitions, and thus, grow to a size needed to serve our traditional community bank customers and the regional and super-regional institutions in the financial industry, while doing so profitably.”


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“Last October, CFO Sam Stone and I came on board to grow the company through mergers and acquisitions of like or similar companies in this industry. We have a lot of experience in this industry. So far we have interviewed a number of acquisition candidates and have at least a couple of them ready to go once we get the funding to do so. We have identified approximately forty companies in this space that would be candidates for us to acquire. As far as moving along, we are very satisfied at this point with our progress and just looking for the funding in order to accomplish our vision.” - Vince Buckman

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