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Cycle Country Accessories Corp. – continuing
to develop new products and grow as the ATV industry grows
Capital Goods
Capital Goods-Misc.
(ATC - AMEX)
Cycle Country Accessories Corp.
Ronald Hickman
President and
Chief Executive Officer
Interview conducted by:
Lynn Fosse
Senior Editor
CEOCFOinterviews.com
September 2003
Cycle Country
Accessories Corp., (AMEX: ATC) with over 50% of the worldwide market in
several product categories, is the industry leader in the design,
engineering and manufacturing of custom-fitting accessories for the utility
all-terrain vehicle (ATV). Since 1981, Cycle Country has developed an
extensive line of branded products of snowplows, lawnmowers, spreaders,
sprayers, hitches and many other utility equipment items along with
recreational accessories. The Company's products custom fit virtually every
brand of ATV on the market, which are distributed to essentially all ATV and
motorcycle dealers in North America. “Cycle Country is
known extremely well by ATV dealers all over the country and they know that
our products are going to fit very well and that is important to us,”
states Mr. Ron Hickman, President and CEO of
Cycle Country Accessories Corp. “If you were to buy a
new ATV, it is important to us that when you purchase our accessories for
that machine, that they will bolt right onto the machine without welding,
drilling or damage to the ATV. Dealers know that our products are made very
well and if they ever have any problem with warranty or service or
replacement parts, we have people on the phone that take care of those
problems instantly. Cycle Country is a well known and respected name in the
industry.” When asked to describe the financial condition of Cycle
Country, Mr. Hickman comments,
“We have been in business since 1981, and have been
profitable every year that we have been in business. We have just now
qualified to be listed on the American Stock Exchange. When we became a
public company, we were listed on the NASDAQ Over-The-Counter Bulletin Board
for the first 20 months or so that we were a public company. June 19th
of 2003 was the first day that we traded on the AMEX. We have always made
money, and have had steady growth throughout the years. With new
accessories, products and acquisitions, we see continues growth well into
the future.” Cycle Country is in the midst of rapid growth.
Mr. Hickman tells us,
“The key to success is to surround yourself with good people and listen to
them. You can’t be afraid to give up some of the authority and
responsibility that you have, if you are confident that whomever you are
giving it up to is going to handle it properly. We have a great management
team, and they are all willing to take on more responsibility and do more
things and they have been good at hiring the people they need to work with
them. We have been successful because of the people that we have.”
Addressing investors, Mr. Hickman offers,
“We are in a growing industry, and it has grown
through the years when many industries have suffered. If we look at ATV
sales, our business has mirrored the number of ATVs that are sold and those
sales just keep going up every year. We have been able to continue to
develop new products for the ATV industry, and we feel as these products hit
the market, our company will benefit financially. We have been successful at
developing some strategic alliances with OEMs in the lawn and garden
industry, which is going to allow us to expand beyond our traditional ATV
industry. Further, our entrance onto the AMEX, opens our stock to many more
brokers and potential investors. That is going to be a good thing for us,
for the value of our stock, and long-term investments in our company.”
The Company has 19 international distributors that sell Cycle Country
products in 35 countries throughout Asia, Europe, Central and South America.
Additionally, Cycle Country dominates the golf car wheel cover market by
manufacturing approximately 90% of all wheel covers sold to original
equipment manufacturers worldwide. The Company sells high-performance
premium oil filters for motorcycles and ATVs throughout the U.S. under the
brand name Perf-form Products. They also manufacture heavy-duty garden
equipment attachments for garden tractors, ATVs and other utility vehicles
within the Lawn & Garden industry under their brand name Weekend Warrior.
Cycle Country has "Preferred Manufacturing Vendor" status with John Deere
and currently manufactures many equipment products for their utility
vehicles.
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Cycle Country Accessories Corp. (ATC)
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