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Healthcare
data….being
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Technology , Communications Equipment , NASDAQ :
DCCA
Data Critical Corporation
19820 North Creek Parkway - Suite 100
Bothell, WA 98011
Jeffrey S. Brown
President and Chief Executive Officer
Interview conducted by: Walter Banks ,
Co-Publisher
CEOCFOinterviews.com
January 2001
Bio of CEO
Jeffrey S. Brown has served as President and Chief Executive Officer
of Data Critical since September 1994. Prior to joining Data Critical, he served as Vice
President of Sales and Marketing/Business Development for McCaw Wireless Data where he was
responsible for the general management of the start-up business unit from January 1993 to
September 1994. From June 1992 to January 1993, Mr. Brown was Director of Product
Development at McCaw Cellular Engineering where he was responsible for developing key
wireless products, including packet and circuit-switched data, and advanced voice service
products. From 1990 to June 1992, Mr. Brown was Director of Marketing Operations and
National Accounts at PacTel Cellular, a subsidiary of Pacific Telesys. Mr. Brown has also
held sales and marketing positions at Pacific Bell, a subsidiary of Pacific Telesys, from
1984 to 1990, and at AT&T from 1982 to 1984. Mr. Brown earned a B.A. in political
science from the University of California at Berkeley and an M.B.A. from Golden Gate
University.
About
Data Critical
Data Critical Corporation develops
and distributes wireless and Internet systems for communicating critical healthcare data.
The company offers StatViewä, Alarm Viewä and FlexViewä, a line of wireless alarm notification
products for hospitals. It also provides MobileViewä and ECGStatä, a line of wireless products for
physicians, WebChartä, an Internet-based solution for
physician charting, and PocketChart, for handheld Pocket PCs. Data Critical will soon
offer unwiredDr wireless Web services for physicians to allow physicians to chart online,
prescribe medications, dictate notes, check lab results and more, leveraging the power of
the wireless Internet.
Data Critical has sold more than
400 wireless alarm notification systems to approximately 200 U.S. hospitals. The company
has more than twenty-five partnerships with industry leaders such as Aether Systems,
Agilent Technologies, GE Marquette, Medtronic Physio-Control, Nellcor Puritan Bennett
(Mallinckrodt) and Siemens Medical Systems.
CEOCFOinterviews – Can you give us a little history of
Data Critical and where you would expect to be three years from now?
Mr. Brown – “The
Company was founded in 1993 by a physician by the name of David Albert. David is still
with us as our Chairman and Chief Scientist. Dave’s idea was to marry information
that’s developed in healthcare with wireless technologies because of the need for
anywhere, any time information in healthcare. He saw this as a strategic fit between the
two types of technology in the ability to create value by delivering the information that
the people need to see on an n immediate basis. Therefore, we have a set of products that
do exactly that. They deliver everything from monitoring information in a hospital to
prescription writing and sending lab results to a physician outside of a hospital. Our job
is to take this technology, use it to deliver this information and create value by doing
that. There is clearly a huge market opportunity for us to continue to do that. When you
think about the healthcare delivery system in the U.S. in particular, there are about five
thousand hospitals, with over one hundred beds each. That is a large number and there are
tens of thousands of doctors out there that need this kind of information, so that gives
us a good base just in the U.S., let alone internationally.”
CEOCFOinterviews – Is your product software or
hardware?
Mr. Brown – "Most
of our product is software related. We write our own software and all of our key
interfaces. We do have some hardware that we either buy off the shelf or integrate in
terms of servers, or in the case of our hospital-based business, we have a device that we
make called a Statview receiver. This shows patient ECG waveform data and text information
for a nurse to carry in the hospital."
CEOCFOinterviews – Is that manufactured to
house?
Mr. Brown –
"Actually, it’s out-sourced."
CEOCFOinterviews – What is your most recent
and exciting news?
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