Drinks Americas Holdings, Ltd. (DKAM-OTC: BB)
Interview with: Patrick Kenny, CEO
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and Information on their alcoholic beverages such as spirits, wine and beer and their non-alcoholic, New Age and premium juice and beverage business.

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Growing brands like Willie Nelson’s Old Whiskey River Boubon, Newman’s Own Lemonades and Rheingold Beer along with good financial discipline will expand profitability for Drinks Americas

Consumer Goods
Beverage
(DKAM-OTC: BB)

Drinks Americas Holdings, Ltd.


Patrick Kenny
Chief Executive Officer

Interview conducted by:
Lynn Fosse, Senior Editor
CEOCFOinterviews.com
August 25, 2005

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“We have directed our product line with three specific characteristics. One, we are in the alcoholic beverage industry with spirits and wine. We are in the beer business as well. We are in the non-alcoholic, New Age and premium juice and beverage business. Across all categories, we are in the premium segment where consumers will pay a premium because of the quality and secondly the image and marketing around that quality product, which reassures the consumer that it is a value based purchase. We have targeted celebrity, and by celebrity, I mean icon celebrity products that have the benefit of association with timeless icons like Willie Nelson and his Bourbon, Paul Newman and his consumer product enterprise and we are the distributor of his sparkling fruit juices.” - Patrick Kenny

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