Gabriel Technologies Corp. (GWLK-OTC: BB)
Interview with:
Keith Feilmeier, President and CEO
and
Maurice Shanley, CFO
Business News, Financial News, Stocks, Money & Investment Ideas, CEO Interview
and Information on their
series of physical locking systems for the transportation/shipping industry collectively known as the WAR-LOK Security System.

 

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With the U.S. and our transportation markets under the gun Gabriel Technologies has developed products to make sure that the loads they are hauling are secured

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Consumer Cyclical
Auto and Truck Parts
(GWLK-OTC: BB)

Gabriel Technologies Corp.

4538 S. 140th Street
Omaha, NE 68137


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Keith Feilmeier
President and
Chief Executive Officer

Maurice Shanley
Chief Financial Officer

Interview conducted by:
Lynn Fosse, Senior Editor
CEOCFOinterviews.com
March 24, 2005

BIO:
Keith Feilmeier, CEO/President

Feilmeier is responsible for the overall direction and management of company strategy. Prior to founding Gabriel Technologies, LLC, Feilmeier was one of the original founders and President of Gabriel Technologies Inc, a Delaware corporation.

Feilmeier has over 30 years of senior level experience in start-ups and turn-around management.  Feilmeier recently served as director of sales for the Midwest Region of ADT.  From 1997 – 1999 Feilmeier was VP of ISecureTrac. Feilmeier was also Owner/EVP of then start-up PSI and was able to demonstrate under his leadership an increase of sales from $1 million annually to $30 million in just two years.  PSI was eventually sold to Pitteny Bowes for $135 million.

Prior to his PSI endeavor, Feilmeier was Owner/EVP for Electronic Media One, an outdoor advertising company…from initial start-up to year two the company had annual revenues of $5 million.  Electronic Media One was sold to Pioneer Corporation, a division of the Omaha World Herald and the McCarthy Group for $7.5 million.

Maurice Shanley, CFO
Shanley oversees all financial reporting and operations of the company. Shanley brings critical financial, budget and cost control skills to the Gabriel team and clients.

Shanley is a certified CPA and an experienced professional with 28 years experience in a wide variety of business disciplines.  He received his BS degree from the University of Nebraska at Omaha and is a member of the Nebraska Society of CPA’s and the American Institute of CPA’s.

After several years in public accounting he worked in a variety of companies in positions such as CFO, VP Finance and as General Manager.   His broad background in financial matters and corporate management has given him a unique perspective in problem solving and strategic planning.  His extensive experience with companies in and around real estate, construction, etc. has given him a unique blend of analytical abilities, problem solving, project and program management skills. 

Company Profile:
Gabriel Technologies of Omaha, Neb, develops proprietary technology for, and manufactures and sells, a series of physical locking systems for the transportation/shipping industry collectively known as the WAR-LOK Security System. Security within the transportation/shipping industry has evolved substantially in recent years due to the increased risks in theft and terrorism. In the United States alone cargo theft accumulates for $15 billion in annual losses.

With the implementation of our award winning physical security product line, the WAR-LOK, Gabriel Technologies now provides the transportation/shipping industry cost efficient security measures to prevent theft and related security issues which affect our nation and world economies.  Homeland security is of our utmost priority and we are poised with a proven product line to help deter terrorist who try and disrupt our nation’s flow of commerce.

CEOCFOinterviews: Mr. Feilmeier, you recently started trading on OTCBB, how will that change things for Gabriel?
Mr. Feilmeier: "It is exciting for us. Just the fact that we have moved from the Pink Sheet to the OTCBB at least indicates that we are compliant across the board. More importantly, as investors look at us, the OTCBB adds value to what we are doing. Our goal is not only stop there but to make an application to AMEX, which we plan on doing in the near future."

CEOCFOinterviews: What does Gabriel Technologies do?
Mr. Feilmeier: "Gabriel Technologies is a homeland security based company. The primary business is to secure the transportation, rail, trucking, shipping, air cargo, and container movement of goods in and out of this country and through this country, which is what we have done for the last two-and-a-half years. Our company is a start-up company that has been in business for a little over three years. We have spent the first two-and-a-half years in research and development and developing what we call our tier-one product line, the WAR-LOK™, or physical security locks for those different transportation markets. We have developed full lines of tier-one products that go across the board and adapt to most types of cargo containers that are used in the shipping of products around the world."

CEOCFOinterviews: What is being done now and what does Gabriel have that is different?
Mr. Feilmeier: "From a security standpoint, most freight and goods have been shipped in un-locked containers, or trucks. Most have been identified with what we call the indicative seal, which is purely a seal that provides chain-of-custody and no or minimal security that could be cut with a bolt cuter or scissors. Our product line provides real-time security and deals with barrier locks and boxes that cover the hasp of trailers and makes it very difficult to penetrate those containers on trucks or air cargo containers."

CEOCFOinterviews: You have a release out today that is certainly quite interesting, will you tell s about that?
Mr. Feilmeier: "We had a couple of releases in the last two weeks. One deals with the Lloyds of London insurance coverage. What we did was put a co-brand together with Lloyds to insure our product line, meaning that if our product did not hold up, did not accomplish what we said it would, that we had an insurance policy to back it. The interesting thing is what we did with this press release today with OOIDA (Owner-Operator Independent Drivers Association) and OOSI, which is their insurance side, is that we took that Lloyd’s of London insurance coverage and we put it into the marketplace with OOIDA. OOIDA does a lot of things for their drivers. One of the things they do is provide insurance coverage for them. What OOIDA did with the Lloyd’s of London program is that they were able to pass on to the independent operators a ten percent discount across the board on their cargo and physical damage insurance programs. This allowed the driver to purchase our kit and still in year one, come out $150-$180 dollars ahead of the game and then every year thereafter, have a ten percent discount on their package. It is exciting. OOIDA has 128,000 members and probably, approximately a little over 50% of those today, are insured under their program. It is a very exciting program for us, not only to put those current drivers on our rollout system, but OOIDA will use it to grow their entire program. It is exiting for them and to us."

CEOCFOinterviews: In what other ways do you reach your potential customers?
Mr. Feilmeier: "We moved six months ago into the market place with our product. Our strategy has changed a bit. We did some direct sales but our business model indicated that there were too many customers out there that had these channels in-place that basically distributed to every customer base that we would be going after. What we did, is we have been putting distribution agreements together with major companies throughout the world and in the near future you are going to see press releases dealing with that side of it."

CEOCFOinterviews: Tell us about the 2004 Cargo-Security Councils most innovative award.
Mr. Feilmeier: "I think it is very important. Our philosophy has been to work with the industry in determining the need out there. We have our engineering staff on-board and our product line has been developed through that partnership with that trucking industry, the rail industry, and the air cargo industry. We have worked hand-in-hand to develop our locking devices through those people."

CEOCFOinterviews: Are you focusing equally on the various forms of transportation or are you hitting one area at first?
Mr. Feilmeier: "Our focus is on the full transportation market from the rail side because of the container market, to the trucking side, which moves products across this country. The distribution that we are putting in-place covers all aspects of it, not only in the states here but internationally."

CEOCFOinterviews: How many people are using your products today?
Mr. Feilmeier: "Our products cover a lot of people. The major railroads in this country are utilizing our product and that is growing on a daily basis. I think that is going to become a significant program over the next six months with the rail side. Many of our rail products were developed utilizing the industry. Union Pacific Railroad Company spent a lot of time and effort in developing, testing and working with us on products that they knew would be effective and thus far, a product that has proven to be very effective in that market. The same with the trucking side; we worked with a major trucking company called Landstar out of Jacksonville, Florida. Landstar was very instrumental in helping us develop our entire trucking line."

CEOCFOinterviews: Is there a need to connect with the government in terms of security?
Mr. Feilmeier: "We have been talking about the tier-one product line and that is about basic security but we are not just about that, we are about technology too. In the coming months, there will be releases out there dealing with some major technology and developments that we have been working on for the last seven or eight months utilizing our tier-one product and integrating GPS and other RFID tags within our barrier locks. The government, customs and different people like that; our tier-one product lines are in-front of those people. We are excited about the response we are seeing from those people but more importantly, I think the government will play a bigger role as we put out our technology products, those products will be on the market also."

CEOCFOinterviews: What does Gabriel know about this industry that maybe others do not?
Mr. Feilmeier: "Our philosophy to develop product lines based on industry needs and based upon partnerships in the industry will be a key in the future to our success. This is because those people are not taking a product that we dreamt up, they are taking a product that we partnered in and spent months in terms of developing and making sure that these products did what we said they would do. We used the industry and their transportation corridors and highways to test these products. The products have been very successful in detouring theft and securing loads. Our partnerships are what really separate us and our products out. The products do not go to market until they have been thoroughly tested in the different lanes in the transportation industry. That is what makes us different. As we go forward, having established ourselves in what I call our tier-one product line, we are doing the same thing in developing our technology and our different products we will be utilizing in the different industries with the partners in that industry. We are confident that we are going to be successful as we implement these programs."

CEOCFOinterviews: You talked about worldwide earlier, are you focusing on the U.S. now, and where does the global picture come into view for you?
Mr. Feilmeier: "Initially we were focusing on North America. As we are out there looking for partners to distribute internationally, we have partnerships that we have put in-place that we will be doing press releases on in the next few months that deal with international distribution. Internationally we have a bigger problem than we do in America; as we deal with national security and things like that, and from a theft standpoint alone, it is even a bigger problem than in the US. It is a huge market that we will be focusing on as we grow."

CEOCFOinterviews: All of this growth and development tends to be expensive. Mr. Shanley, will you tell us about the financial status of Gabriel?
Mr. Shanley: "We started two years ago and transitioned; we were focusing on R&D efforts. We have now moved to the public venue where we are now transitioned from an R&D company to a company that is providing services and real products. Our financial requirements are now on marketing efforts and financing the business growth. Inventory and receivables are quite important to the growth of the company, so a lot of the things that we are looking at in the financial markets have to do with working capital and near term growth."

CEOCFOinterviews: How are you positioned right now?
Mr. Shanley: "We had conversations with several investment funds and moved from the Pink Sheet to the bulletin board and that has expanded our opportunity for them to invest with us, because it gives us some credibility. We have positioned ourselves to have liquidity and market value so that we can move to AMEX."

Mr. Feilmeier: "I think one of the important things is that we have come through the last two-and-a-half years with the support of private investors. Our company has no debt and our revenues are going to increase significantly over the next twelve months. We think we are in position to utilize the equity markets out there and most have moved into the OTCBB and then onward to the AMEX, will make that job easier. We are a homeland security company and everything we are doing in terms of development is around that theme and is around that purpose. That in itself makes us an exciting company in the market place because of that whole issue. The good news is we are ahead of the curve because we have been developing our product line as I have indicated over the last three years and there are not a lot of companies out there; you would be pressed to find any that provide the type of security that we do from a tier-one or physical security basis. You will see more and more as we deal in the technology side. Not only will we deal in the technology side with those technologies whether it be e-tags or GPS products, but for the fact that we will integrate those products into tier-one product side, which is going to make us even more exciting. Most of our tier-one products are patented so we will have some exclusive products out in the market place for the different transportation companies to utilize."

CEOCFOinterviews: How do you differentiate yourselves in your particular niche?
Mr. Feilmeier: "We are out there everyday interviewing with different funds and market makers and different firms that deal in that market area; that is from the financial side. From the product side, we are unique; we are not talking about things that we are going to do, we are talking about products that we have in-place that have been utilized, and have proven success records. We are going to take those successes and integrate technology. It makes it a very exciting company."

Mr. Shanley: "What we've done is we have partnered up with internationally recognizable names in distribution. We have partnered with railroad and construction companies. They are in the process of winding up the results of their studies and the success of the different products and we are going to be working with them to do joint press releases. Part of our short-term market strategy is to use press releases and public relations firms to get our message out communicating the success we have had. On the homeland security side, we are involved with some tests with some other large government contractors and assuming that those tests work satisfactorily, they've agreed to participate with us in press releases about their successes and potential product uses and applications. So most of what we do is partner up with these guys, then we agree that they are kind of a BETA test site or product development site, so that we can improve our product offering. We also ask them to participate in press releases to create the awareness through trade publications and news wires."

CEOCFOinterviews: In closing, what should investors remember most about Gabriel and what should they know that maybe they did not realize when they first looked at the company?
Mr. Shanley: "Execution! I think if you look at the key studies started three years ago and the patented products developed on the lock side, we got the products into the right hands for testing and moved on a timely basis to having successful tier-one sales in 2005. On the technology side, we have worldwide licenses with Snap-Trak that we acquired in June of this year. We are in the phase now where we are going to major players in the industry to do BETA testing and customer application and we expect to the market in May. That would be taking over content and bringing it to market in less than a year and the feed back that we've been getting over the past thirty days is that people feel that it is better than anything on the market and the price seems to be competitive."

Mr. Feilmeier: "It is about people. We have put together an infrastructure, our staff, which is dedicated to the success of this company and you have that type of dedication form everybody that leads to success. We are going to be an exciting company just because of the industry that we are in. Homeland security, that whole idea and concept is going nowhere. This country and our transportation markets are going to be under the gun for a long time to make sure that the loads they are hauling are secured. We are a big step ahead of everybody, whether they want to deal with our basic security locks or whether they want to deal with technology. We are excited about where we are today and we are going to work our tails off here to drive it forward and make our investors happy they are with us."


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"From a security standpoint, most freight and goods have been shipped in un-locked containers, or trucks. Most have been identified with what we call the indicative seal, which is purely a seal that provides chain-of-custody and no or minimal security that could be cut with a bolt cuter or scissors. Our product line provides real-time security and deals with barrier locks and boxes that cover the hasp of trailers and makes it very difficult to penetrate those containers on trucks or air cargo containers." - Maurice Shanley

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