GenesisIntermedia.com – with their public Internet access portals in 37 shopping malls, targets up to 200 

 

   

Marketing and Media Services
Retail
NASD: GENI

GenesisIntermedia.com,  Inc.

Address:  5805 Sepulveda Blvd.
 Van Nuys, CA 91411

 

Mr. Ramy El-Batrawi
President and
Chief Executive Officer

Interview conducted by:
Walter Banks
Co-Publisher

CEOCFOinterviews.com
February 2001

BIO OF CEO

Mr. El-Batrawi is the principal stockholder and chief executive officer of GenesisIntermedia.com, Inc.  He has been a director and chairman of the board of GenesisIntermedia.com, Inc. since its inception in October 1993. Mr. El-Batrawi’s prior experience had included international business marketing where he facilitated and negotiated significant transactions between global industrial companies and world governments. Firms with which he has been involved include Lockheed Corporation, Carnival Cruise Lines, Inc., McDonalds Corporation and Eastern Airlines.

Additionally, he is the sole shareholder, President and Chairman of the Board of Directors of several other companies, including International Futures Brokerage Company, Mars & Venus Counseling Centers, Inc., Genesis Aviation, Inc., Genesis Aviation II, Inc., Genesis Diversified Investments, Inc., Sentient, Inc. and Trade Your Way To Riches, Inc.

About GenesisIntermedia.com

GenesisIntermedia.com. (GENI) is involved in several business lines revolving around the marketing and advertising of consumer goods and services. The Company’s main business lines are (a) direct sales and marketing of consumer products, (b) interactive advertising and data mining in retail malls under the Centerlinq brand, and (c) car rentals for the replacement market under the Car Rental Direct brand. The Company strives to create a portfolio of complementary business activities that build on the Company’s traditional strengths in marketing consumer goods and services. GenesisIntermedia.com markets through several channels including television, print, radio, telemarketing and retail outlets. The Company believes that significant opportunities exist to build new platforms around e-commerce activities. As such, the Company has recently dedicated significant financial and human resources to develop and commercialize its Centerlinq product.

CEOCFOinterviews - Mr. El-Batrawi, can you give us a history of Genesis
Intermedia.com and where you expect to be, three years from now. 

Mr.El-Batrawi – “We started as a marketing company back in l993 and quickly became successful at marketing both our own and third party products through different platforms such as television, print and radio outlets.  When the Internet became more apparent as a marketing tool, we became interested in using it as a marketing platform ourselves, so we acquired a company called Centerlinq, which is a web-based interactive kiosk and advertising network. We’ve placed the network in shopping malls and continue to generate a growing amount of traffic. Our rationale for being in the malls is that it’s a point of purchase environment, so it seemed like a perfect channel to use the electronic media to deliver products. We now have over 40 million impressions a month in 37 malls.

As we were building Centerlinq, we found that our management team could build other companies just as effectively.  Therefore, we now have a marketing kit to build companies, and that's when we decided to start developing other technology companies, or companies that can mix the Internet with brick and mortar. We bought Car Rental Direct, which we feel is a sensible combination of brick and mortar with advanced Internet capabilities. You can look at the car you want by browsing the inventory, do the whole transaction on the Internet, and then we deliver the car to you within 4 hours.”

 CEOCFOinterviews - Will the delivering of the rental cars be accomplished through partnerships in each state or will you be opening your own car rental operations through out the U.S?

To receive a complete copy of this interview call: 570-839-0236