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Gentner
- known by its dealers for high-end, best-in-breed
audio
Technology, Communications Equipment NASD: GTNR Gentner Communications 1825 Research Way Ms. Frances. M. Flood Interview conducted by: CEOCFOinteriviews.com January 2001
BIO OF CEO
Frances
M. Flood is currently President, Chief Executive Officer, and Chairman of Gentner
Communications Corporation. She has more than 25 years experience in a variety of
executive-level management positions, including product development, marketing, and sales
culture creation. In each of these assignments, her primary focus has been in the area of
change management. While the majority of her work experience has been with established
companies, her entrepreneurial spirit and vision have effected substantial cultural and
financial changes within the organizations of which she has been a part. Ms.
Floods past experiences include serving as Senior Vice President of a large regional
bank holding company and founder of an international sales and marketing firm. Prior to
joining Gentner in October 1996, she served as an Area Director of Sales and Marketing for
Ernst & Young, LLP, an international accounting and consulting firm. Ms.
Flood has been a public speaker for more than 10 years and has made numerous presentations
in North America, Europe, Australia, and South America. As an energetic, experienced
speaker, she consistently receives high marks for presentation and content. Her dynamic
personality motivates and inspires her audiences as well as those with whom she works. She
has twice been a keynote speaker at Inc.
Magazines CEO Symposium. Ms.
Flood was named President of Gentner in December 1997, Chief Executive Officer in June
1998, Chairman in November 2000, and has been instrumental in the revitalization of the
organization. She was brought on to effect a change in the direction of the company. Since
its inception, Gentner existed to invent. While many of its inventions were successful,
many were not. Ms. Floods charge was to maintain the entrepreneurial spirit upon
which Gentner had been founded, while simultaneously transitioning the company into a
professionally managed organization focused on profitability. During Ms.
Floods tenure, the company has produced 15 consecutive quarters of
profitabilitya first in its nineteen-year history. Revenues have nearly tripled
while net income has increased almost 800 percent. The culminating effect of these efforts
can be seen in the price of Gentners stock, which has risen over 2,000 percent. In
addition, Gentner has received numerous awards under Ms. Floods direction,
including: Ernst & Youngs 2000 Entrepreneur of the Year Award, Arthur
Andersens Best Practices Award, Frost & Sullivans Market Engineering
Award, Excellence in Manufacturing Award from the Utah Manufacturing Extension
Partnership, and the International Company of the Year Award from the World Trade
Association of Utah. ABOUT GENTNER
Conferencing Products
Gentner's
Audio Perfect® products have
revolutionized the conferencing industry. Now, there's no need to huddle around a box on
the table to teleconference with remote sites. By combining several individual products
into single units, our audioconferencing products eliminate clipping, distortion, echoes,
and other problems that frequently muddle the sound of teleconferences. Corporate
boardrooms, distance learning environments, courtrooms, telemedicine facilitiesno
matter what the setting, audio makes the meeting. Gentner's
audioconferencing products provide clear, lifelike audio in even the most challenging
environments. With
the addition of the APV200-IP videoconferencing
system to our product line, Gentner provides a perfect complement to our best-in-class
audio products. The APV200-IP delivers an integrated unit at a set-top price. Combining
the exciting APV200-IP with our AP800 or AP400 gives you a complete solution for all your
conferencing needs. The Gentner ClearOne conference phone is the latest addition
to our conferencing suite of products. VTM® (Voice Tracking Microphone)
technology, easy operation, and best sound quality are a sampling of the many advantages
to using the ClearOne Conference Phone. Conferencing Service
Gentners
1-800 LETS MEET® conference calling
service helps thousands of businesseslarge and smallsave money, improve
productivity, and increase effectiveness, every day. With Gentner you get the clearest
sound, the most reliable technology, the most detailed billing in the business, and
special, customized features. You'll find our best-in-class service and dedication to
quality is unparalleled. Gentners
Instant Access Conference Calling service
give you the freedom to conduct reliable, clear sounding conference calls quickly and
easily from any location, any timewithout a reservation. Instant Access Conference
Calling allows you to conduct a conference call twenty-four hours a day, seven days a
week, from the office or from the road, and is convenient and simple to use. To initiate a
call, simply enter your personal account number and pin code via a touch-tone phone or
click on the Login button below to initiate your call online. That's it. You're in control
of your own conference call. TheDataPort.com is a Webconferencing service that enables you to
conduct live, interactive meetings with anyone, anytime, anywhere in the world, right over
the Internet. All you need is a connection to the Internet and your PC. Your presentation
can include graphics, slides, graphs, charts, Q & A, even video and audio. Plus, your
event can be saved for people who may have missed it live. All for a fraction of the cost
incurred through travel. CEOCFOinterviews Ms. Flood, please give
us a brief history of Gentner Communications, and where you expect to be in three years. Ms. Flood Gentner was founded in
1981 and our roots are in the broadcast market. We
developed the technology that enables radio and television talk show hosts to bring
telephone callers on-air live by taking audio off of the telephone line and
cleaning it up to create a broadcast-quality audio signal.
Our broadcast audio products were so effective at eliminating such audio problems
as feedback and echo that a few years later we migrated the technology into high-end
audioconferencing products for such applications as boardrooms, courtrooms, and distance
learning environments. Despite a tremendous
technological base, the company had experienced very desultory performance. It had been run as an entrepreneurial, invention
driven company, rather than one that was a professionally managed and publicly traded. As part of a management change in December 1997, I
was appointed president and the new management team developed a plan whereby we would
profitably grow the corporation. Looking back
at Gentners performance, you can see that we have delivered on the numbers. In the
fourth quarter of fiscal 1997, six months after the change in management, we returned the
company to profitability and have been profitable every single quarter since, having just
reported our 15th consecutive quarter of profitability. CEOCFOinterviews Could you tell us
about the strategy, which turned Gentner around?
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