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March 5, 2018 Issue

CEOCFO MAGAZINE

 

Q&A with Sam Winkler, CEO of Liquipel bringing to market Nanocoatings and Protective Cases for Cell Phones, Tablets and other Electronic Devices

 

 

Sam Winkler

Chief Executive Officer

 

Liquipel

www.liquipel.com

 

Interview conducted by:

Lynn Fosse, Senior Editor, CEOCFO Magazine, Published – March 5, 2018

 

CEOCFO: Mr. Winkler, what is the idea behind Liquipel?

Mr. Winkler: Liquipel is a technology company that bundles together innovative technology with design and function to provide our customers with the best value possible. Liquipel brings together patented and proprietary technologies, creating 360° device protection for mobile devices and other electronics. Liquipel products give YOU the freedom to do the things YOU want to do, without having to worry about the devices you care about most from being damaged.

 

CEOCFO: How can you do that?

Mr. Winkler: We offer a “You Break It, We Fix It” guarantee that gives customers peace of mind that if their screen breaks, we will stand behind their product and pay up to $150.00 to repair the device. Whether it’s our nano-coating, screen protectors, or our protection package bundles, we put our money where our product is and we guarantee the product. We write you a check to repair your device. You can go to any repair center to get your phone fixed. That is what is so special about us.

 

CEOCFO: What is it about your coatings that allow you to make a guarantee like that? How are they effective?

Mr. Winkler: We are not like all the other companies out there that claim impact protection. We use innovative technology and have done extensive testing on the products we offer. We use high quality coatings and products so that we are able to offer our “You Break It, We Fix It” guarantee with all our products.

 

CEOCFO: What is Ghost Guard?

Mr. Winkler: Ghost Guard is a liquid screen protector designed to keep your device’s screen secure from unavoidable scratching and abrasions by simply wiping the product on your screen. It utilizes award-winning nano-technology to fortify your device’s screen with a 9H hardness, scratchproof surface. GhostGuard not only protects your screen, it aims to protect your health as well. Viruses and bacteria will always find a way from your fingers to your screen. This can be counteracted with GhostGuard’s liquid film, which eliminates 99.9% of germs as they come in contact with air. This guarantees you a more sanitary experience as you swipe and tap on your phone. It’s virtually invisible to the naked eye so it does not change the appearance of the phone and still protects it. It also comes with our “You Break It, We Fix it” guarantee.

 

CEOCFO: Who is using your products?

Mr. Winkler: Everyone! We have a diverse product line up, featuring our invisible liquid glass, clear cases, and black edition cases. There is something for everyone. It’s great for people that are prone to dropping their phones or being in rough environments, but also great for people that want sleek fashionable design. Plus, you can purchase our products at your local Wal-Mart, Sam’s Club, and of course online.


CEOCFO: How do you decide what to work on?

Mr. Winkler: I focus on solving the everyday issues people have with their electronics. Cell phones keep you connected with your family, friends, and business. I want to keep people connected by protecting their devices. We saw an issue with the newer iphones not having a headphone jack, so we created an AUX adapter (All-Stream) so people can connect via Bluetooth to every headset, car, etc. and still be able to charge their phones. It will be available online and at Sam’s Club in March.

 

CEOCFO: What is the competitive landscape?

Mr. Winkler: There are a lot of electronic accessory companies in the marketplace, but we are so much more than that. What sets us apart is our “You Break It, We Fix It” guarantee. A lot of company’s guarantee their case or screen protector, but we guarantee your device. That is what makes us so different in the marketplace and that is why the value is there and we are selling so well at Wal-Mart, Sam’s Club and through the big box retail chains.

 

CEOCFO: Do customers know the Liquipel name or is it more the particular protect?

Mr. Winkler: Liquipel is a very strong brand. To date, we have had over 2.2 billion unique views. We have strong celebrity partners like Pharrell WilliamsSteve Aoki and Nyjah Huston. We have opened offices around the world. We are in over 6500 locations just here in the US. We work with many of the big-box retailers. We have won multiple awards; best of popular science and The Edison Award. We have been on CNN, ABC, and The Today Show. Just by having strong, unique technology that I call “category busters”, it allows us to be different in the marketplace and get a lot of presence and recognition for our brand, technology and products.

 

CEOCFO: Did you have confidence in the beginning that the product would be accepted?

Mr. Winkler: I was confident from the very beginning. I knew my product brought value to people and that I had something different, a ‘category buster”. However, I also knew it was going to take a lot of hard work. There is always going to be ups and downs in a business; I realized you have to be a strong believer in your product and company or no one else will believe in it. It really comes down to focus, persistence, and just working really hard.

 

CEOCFO: What is next for Liquipel?

Mr. Winkler: We are creating an app that allows people to register and warranty other electronic devices. We are launching the All-Stream Aux adapter, and we have created a unique retail waterproofing and impact proofing coating machine that we are looking to launch throughout the big box retail market. We are continuously expanding the product lines and getting more into digital protection for products. We are hoping to continue to expand internationally and come up with more category buster products!


 

“Cell phones keep you connected with your family, friends, and business. I want to keep people connected by protecting their devices… There are a lot of electronic accessory companies in the marketplace, but we are so much more than that. What sets us apart is our “You Break It, We Fix It” guarantee. A lot of company’s guarantee their case or screen protector, but we guarantee your device.”
- Sam Winkler


 

Liquipel

www.liquipel.com



 


 

 



 

 

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