Moro Corporation (MRCR-OTC: PK)

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March 26, 2010 Issue

The Most Powerful Name In Corporate News and Information


Construction Material And Mechanical Contracting Company Moro Corporation Made More Money In 2009 Than The Previous Year Despite A Slower Economy

Company Profile:

Moro Corporation, together with its subsidiaries, engages in construction materials and mechanical contracting businesses. The company’s construction material activities include fabrication of reinforcing steel and distribution of construction accessories to customers primarily in metropolitan New York City, New Jersey, eastern Pennsylvania Rhode Island and greater Boston. Its mechanical contracting activities consist of fabrication of sheet metal ductwork and process piping; mechanical contracting (HVAC, plumbing, piping) to customers located in North East Pennsylvania. The company also provides residential HVAC contracting in the greater Albany/Schenectady and Hudson Valley sections of New York State. The company’s products and services are primarily used in construction projects, such as highways, bridges, industrial and commercial buildings, hospitals, schools, office buildings, and other kinds of structures. Its customers are mainly contractors and end users. The company was formerly known as Foodcourt Entertainment Network, Inc. and changed its name to Moro Corporation in June 1999. Moro Corporation is based in Wayne (suburban Philadelphia), Pennsylvania.

David W. Menard
Chairman, President, CEO and CFO

Business Experience
Forty years of broad general and financial management experience with emphasis on overall executive management, typical CEO/CFO duties in large and complex corporate structures, investment banking, corporate finance, mergers and acquisitions, strategic and business planning, controllership and other matters.

Moro Corporation
Founder, President and CEO and principal stockholder of this industrial holding company that is engaged, through subsidiaries, in the fabrication of concrete reinforcement steel, mechanical contracting (HVAC, plumbing and piping), distribution and construction products and other activities. Moro Corporation was created in 1999.

Venture Capital Activities
For the past twenty-five years he has invested in a number of business ventures and has been an activity member of several venture capital and angel investment organizations.

Prior Business Activities
Prior to 1982, he was employed, chronologically, in a variety of primarily accounting, financial and general management positions with Price Waterhouse (accounting/management consulting), W.R. Grace & Co. (controllership/planning/acquisitions), and IU International Corporation (Vice President – Finance and CFO of Gotaas-Larsen Shipping Corporation/Corporate Vice President of Audit Services). In 1983 he founded Colmen Menard Company, an investment banking firm that provided merger and acquisition intermediary services to business owners. This business was discontinued in 2007.

Obtained a BS in economics from Cornell University and an MBA in accounting and finance from the Johnson Graduate School of Management at Cornell University. Completed the Harvard Business School Corporate Financial Management Program. Certified Public Accountant in New York State.

Over the years has been a director of numerous corporations and active in a number of civic and social organizations. Currently a member of the Board of Directors of Moro Corporation (construction products and services), J.M. Able Co., Inc. (steel products), Rado Enterprises, Inc. (mechanical contracting), Appolo Heating, Inc. (HVAC products and services), and JAD Associates, LLC (real estate investments). He is currently Chairman of the Board of Eagleville Foundation/Eagleville Hospital (Philadelphia-area non-profit hospital based drug and alcohol treatment organization). Member of the Association for Corporate Growth and The Union League of Philadelphia and other organizations.

Mechanical Contracting, HVAC

Moro Corporation
994 Old Eagle School Road,
Suite 1000
Wayne, PA 19087
Phone: 484-367-0300


Interview conducted by: Lynn Fosse, Senior Editor,, Published – March 26, 2010

Mr. Menard, what is your focus at Moro today?

Mr. Menard: Moro’s business is divided into three segments; one, steel fabricating and steel distribution, two, commercial mechanical contracting, and three, residential heating, ventilating and air-conditioning contracting. In general, we have avoided most of the economic problems in the downturn of the economy, although most construction oriented customers are not doing well. In the year 2009 we made more money than we did in the previous year, and we probably are an exception.


CEOCFO: How have you managed to thrive in the current economic environment?

Mr. Menard: First of all we have highly decentralized management. All of our subsidiaries are run very autonomously and Moro Corporation goes out of its way to not hurt or harm these businesses like many parent companies do.


CEOCFO: Would you elaborate on the philosophy of Moro?

Mr. Menard: We have good entrepreneurial management. We reward our people well and we control costs. We have some very good customers and good contracts. Instead of accepting the status quo, we fight to make certain that we earn as much money as we can and we are sort of a feisty company. In addition, we have extremely good customer relationships. We pay all of our bills faster than do most of our competitors do. We are considered to be a very nice company to do business with.

Moro Corporation was founded in the year 1999 as an active holding company. The parent company itself has three employees. All of our operations are decentralized. About 40% of our business is fabricating concrete reinforced with steel, which is sold to concrete contractors for bridges, highways and building. We have three fabrication facilities in New Jersey - South River, Rahway, and Hammonton. We had another operation in Bedford, Massachusetts that serve the Boston/Providence area.

The other part of our business is mechanical contracting. We fabricate sheet metal ductwork, fabricate piping. We have a steel component in all of our businesses. We also are a contractor. We install furnaces, boilers, heaters, chillers, and air conditioning equipment in schools, hospitals, drug companies, casinos, and public and private buildings.


CEOCFO: What about the infrastructure and shovel ready construction projects that has been talked about by the Obama administration, has there been any effect on Moro?

Mr. Menard: With regard to the stimulus, all of our businesses have been negatively impacted by the Obama stimulus program. We have found very little stimulus money coming into our market place. The reason it has had a negative affect is that our customers and the banks that support our customers have been very confused about what the stimulus plan was supposed to do and when it would occur. So jobs that we might otherwise have gotten and jobs that might have proceeded, have been slowed down by municipalities and state governments, because they are waiting to see what the stimulus program might be.


CEOCFO: Is fact that the various companies are under the Moro Corporation umbrella meaningful to your customers; is there a lot of synergy and does it make a difference to people you are working with?

Mr. Menard: There is not very much synergy, but as a bigger company, we are able to secure some jobs because we are bigger, and that benefits most companies that are in the contracting business that sometimes have to be able to post a bond. So that is an important synergy, plus customers are more comfortable working with a larger company and there is strength in numbers. Part of the theory of Moro Corporation is that by having different subsidiaries dealing with different customers in different markets is that they all of the businesses won’t have earnings problems at the same time.


CEOCFO: Are there new trends in manufacturing that you are doing in fabrication and construction that you are able to take advantage of and build on?

Mr. Menard: In all of our fabrication businesses, the manufacturers of fabrication equipment have come out in recent years with new equipment that is faster and less costly to operate. All of our companies have relatively new equipment, so we have taken advantage of that, and we have been able to do that because all of our companies are profitable. We reinvest 100% of the profits in our businesses. Moro Corporation in its tenure has never paid a dividend and probably never will, and that has also been a strength and advantage.


CEOCFO: Do you see new acquisitions?

Mr. Menard: We are constantly looking at new acquisitions. We are looking at acquisitions today and we are in conversations with companies now. We will be visiting some new companies this year. The recession is making some companies available for purchase that might not otherwise be available for purchase. Some companies are having trouble getting bank financing, bonding or maybe they are not making very much money. Since we are in a very strong financial position, we hope to be able to acquire two or three companies over the next year or so.


CEOCFO: Moro has worked on some fairly big projects; who are some of you customers?

Mr. Menard: Some of the customers that we have had in recent years for refurbishing steel are the Garden State Parkway in New Jersey, The New Jersey Turnpike, Merck, Newark Airport, New York New Jersey Port Authority, Philadelphia Airport, and Siemens. Customers also may be owners of numerous buildings such as bank buildings, government buildings, hospitals, schools and shopping centers.


In the contracting business some of our customers have been: Geisinger Medical Center, GlaxoSmithKlein, Marriott Hotel in Lancaster, Mount Airy Casino, Mohegan Sun Casino, Penn National, Scranton Wilkes Barre Airport, East Stroudsburg School District, Verizon, William Penn School District, Williamsport Hospital, and many others.


CEOCFO: Do you see geographic expansion?

Mr. Menard: I expect that we will geographically expand


CEOCFO: Is most of your work done on a bid basis, and are you coming in lower or is your reputation the deciding factor?

Mr. Menard: When we bid for schools and certain government projects, the general consideration by the customer is the lowest price and a responsible contractor. It is very competitive in selection by the customer. Where we are not dealing with a government entity, the price is a consideration. However, consideration is also given to reputation, the credibility of our company, and the fact that in the forty years our mechanical contracting business has been in existence, we have never had a lawsuit against the company, or a claim for poor workmanship. We have a lot of what is called ‘last looks’. This is where we have good relationships with our customers and they come back to us and say, ‘if you can match a certain price you can have the work’. Then the decision is made by us whether or not to reduce our price. Reputation is very important, it is very critical in our business.


CEOCFO: How do you maintain your high standards?

Mr. Menard: First of all, we have good relations with our employees. We are a nice company to deal with, and we pay competitive or slightly higher wages. We are mainly non-union, although one subsidiary has union employees. All of our non-union people have company-paid health insurance and a company 401-k or the equivalent. We have a variety of profit sharing plans for the various subsidiaries. Everybody has cash dangled in front of them and that is the great motivator.


CEOCFO: In closing, what is the strategy going forward and why should investors pay attention to Moro Corporation?

Mr. Menard: Moro Corporation is a old fashioned low profile company that is very profitable. We are not a gimmicky company, and we don’t follow the latest fads. We try to do exactly the opposite of what they are teaching in the business schools. We don’t have a lot of overhead; we don’t have a lot of fancy lingo. Our average return on net worth has been roughly 25-30% over its existence. We are dedicated to building the company. Last year, we did about $75 million in sales. We are probably a year or two away from being a $100 million company and then we are going to take actions to eventually become a $200 million company. We are a neat little company. We are not making things complicated for our customers or employees, nor for our vendors.


CEOCFO: So you have it right!

Mr. Menard: I think so!


Any reproduction or further distribution of this article without the express written consent of is prohibited.


Moro Corporation is a old fashioned low profile company that is very profitable. We are not a gimmicky company, and we don’t follow the latest fads. We try to do exactly the opposite of what they are teaching in the business schools. We don’t have a lot of overhead; we don’t have a lot of fancy lingo. Our average return on net worth has been roughly 25-30% over its existence. We are dedicated to building the company. Last year, we did about $75 million in sales. We are probably a year or two away from being a $100 million company and then we are going to take actions to eventually become a $200 million company. - David W. Menard

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