"To print this page go to file and left
click on print"
RadView
Software - making sure that their customer’s performance is great with software
solutions, which ensures the performance, integrity and deliverance of Web applications
Technology
Software & Programming
(NASD: RDVW)
RadView Software Ltd.
7 New England Executive Park
Burlington, MA 01803
Phone: 781-238-1111
Ilan Kinreich
President and
Chief Executive Officer
Interview Conducted By:
Diane Reynolds
Co Publisher
CEOCFOinterviews.com
December 2002
Bio of President, CEO Ilan Kinreich
Ilan
Kinreich is the founder, president, and chief executive officer of RadView Software Inc.
and has amassed over twenty years of experience in the software business. Ilan drives RadView’s vision for the future
of e-business system verification. Before
establishing RadView, Ilan was a co-founder and vice president of research and development
at Mercury Interactive. Previously Ilan held
the position of research and development manager at Daisy Systems. Prior to that, Ilan worked on the Lavi Project
(Israel’s Jet engine fighter), where his corporate positions were preceded by seven
years serving in the Israel Defense Forces, where he held the rank of Captain and worked
on several software development projects. Ilan
holds a BSc in mathematics and computer science from Bar Ilan University.
Company Profile:
RadView™
Software Ltd. (NASDAQ: RDVW) a leading provider of Internet infrastructure solutions for
verifying the performance, scalability, and integrity of business-critical Web
applications. RadView's vision is to be the leading provider of software solutions that
facilitate and accelerate the successful implementation of high-performance e-business
applications. RadView assists organizations in ensuring that their mission-critical Web
applications will function as expected and scale beyond the demands of the Internet. By
testing with RadView solutions businesses benefit from earlier detection of potentially
costly problems such as performance bottlenecks, scalability issues, and functionality
limitations, resulting in significantly reduced costs and increased speed to market
associated with launching Web applications.
RadView's full solution set extends comprehensive, Web-centric testing and analysis to all
points within the development process, improving collaboration and enabling the systematic
verification of quality throughout the entire application lifecycle. They offer the
industry’s only solution in which users can seamlessly share scripts between load and
functional tests. Integrating established test scripts between solutions increases the
value of the scripts because test professionals can preserve their intellectual efforts
and they can verify the accuracy of a user’s experience on a Web site while that site
is under a heavy load.
RadView is the Web application testing and analysis software of choice for some of the
most demanding customers. Their solutions are deployed at more than 1,100 leading
organizations from all major industries. RadView supports a development methodology that
emphasizes testing early and often.
Products Include:
WebLOAD™ - Accurately simulates real-life Internet user
behaviors and reports performance issues and bottlenecks within an application to help
companies successfully deploy high performing e-business applications. WebLOAD leads the
evolution of e-business system verification by integrating performance and scalability
testing and analysis into a single, open standards-based comprehensive process.
WebRM™ - Extends comprehensive verification throughout
the development lifecycle enabling collaborative testing and analysis for improved
communications, faster issue resolution, and accelerated e-business success.
WebFT™ - Offers accurate, reliable, and highly efficient
functional testing under real-world conditions across multiple applications and databases,
isolating defects and problems that could impact Web application performance.
CEOCFOinterviews: Mr. Kinreich, please give our readers a look at
RadView Software today.
Mr. Kinreich: “RadView
Software provides software solutions, which shows the performance, integrity and
deliverance of software applications. Our customers are also software companies in IP
space or software vendor that needs to make sure that their web applications are going to
be up and running smoothly when they go live. Therefore, we sell a variety of solutions to
ensure that.”
CEOCFOinterviews: Why is your focus on the Internet Provider space?
Mr. Kinreich: “We
focus on the web as we see that the best and most popular paradigm to build software
applications these days.”
CEOCFOinterviews: The Web hasn’t changed much from the
front-end, what about the back-end?
Mr. Kinreich: “The
web hasn’t changed much from the front-end but there is a lot going on in the
back-end. Actually, the web is now the face to every back-end software, which people have
in house. Hence, the web is the front-end, and behind that, you have the databases,
application software and everything that people build in order to deliver services to
their customers. For example, if you go to a financial services company you can access
that from the web, behind the scenes is going to be all of the databases that are created
all along the years to provide service to their customers.
RadView, by our solutions makes sure that those applications perform well,
as they go up and live on the web.”
CEOCFOinterviews: Please tell us about your products.
Mr. Kinreich: “We
have our WebLOAD™ product, which is a load and
simulations stress test. By that, we give access to hundreds and thousands of users coming
and exercising those applications. Further, by simulating it before that application goes
live we make sure it will perform well when the real customers log in. We also have our Web Functional Test (WebFT™) product to make sure that
integrity and the delivery of the content is right. We just announced our GA of 2.0 and in
less than a month hundreds of people are evaluating and using that software. We also have different configuration of Resource Manager and host of services that we allow people access
to our software.”
CEOCFOinterviews: Do your products require your company to do a lot
of customer training?
Mr. Kinreich: “That
has been a very early design decision for our company,
our products are very easy and very intuitive to use so from the point of
view from our customers we spend very little training time.
We base our software on open standards; these are access and UIs that people are well familiar with, so I can tell you
that most of the time our customers are up and running in a matter of hours. We see that,
as a great value for their productivity and that is actually one of the key reasons that
people are using and selecting our software.”
CEOCFOinterviews: Who are some of your customers?
Mr. Kinreich: “It
is a software company or information technology in large companies such as Fidelity or Anheuser-Busch. They are all utilizing our software in order to
build or verify their own solutions.”
CEOCFOinterviews: So you’re the guy behind the scenes.
Mr. Kinreich: “That’s
right, we just make sure that our customer’s performance is great.”
CEOCFOinterviews: Which industry segments account for the greatest
percentage of your revenues?
Mr. Kinreich: “Financial
Services and Computers are the only two industry segments that account for 10% of our
revenue but we have many customers in each of them.”
CEOCFOinterviews: Are your software solutions sold worldwide?
Mr. Kinreich: “Yes
they are. We sell mainly in the US, it’s about roughly 65% of our revenue and
internationally it is about 35 %. Most of the
markets are the more advanced ones like the UK, Germany, Europe, Japan, Korea and the AP
market.”
CEOCFOinterviews: Is your technology developed in the U.S. or
abroad?
Mr. Kinreich: “We
are developing a lot of our technology in our Tele Aviv base, which is our large R&D
center that we hold in Tel Aviv Israel.”
CEOCFOinterviews: Do you believe you will be able to meet the
demands of this growing sector?
Mr. Kinreich: “Yes
I do! We have just launched our new WebFT™ product and
are planning a new release, which is now going out shortly of, our WebLOAD™
products, which is bringing lots of new advances to the market. I would also say that we have great relationships
with our customers. They love us. We have hundreds of them active on support maintenance
and buying more products from us. I see that
the key advancement for us and I am sure we will be able to deliver more solutions and
more services that they are asking for and I can see that as our spring board and the way
we are going to build our company.
We
keep up with the new technologies that are coming out and we use our customer contacts to
make sure that we can understand their needs and provide them with the solutions as they
grow up with their deployments. Right now, we
are doing that in a very extensive basis and I believe in the next few years we will see
more and more of that.”
CEOCFOinterviews: About a year ago there was a lot of consolidation
and a lot of changes in the tech space. Will that trend continue and where do you position
RadView?
Mr. Kinreich: “Yes,
there was a big change, but I think in the next few years the information technology space
will be even more rapid and we will see more of that.
I like our position because we are in a good spot with a good product, good
technology and very good relationships with hundreds of leading customers. I believe they
will be seeing us as a major player in the market, which is a very lucrative market. The
software development market and the performance management of those applications is more
than a billion dollar market a year and in the current space and I see us getting our fair
share of that market.”
CEOCFOinterviews: Do you address security issues?
Mr. Kinreich: “Security
issue is a segment that we interface with. A
lot of times we have people who discover those security flows prior to deployment, because
we can simulate the load on their side when that happens. Further, many of those security
flows happen when hundreds of thousands of people are coming to the other side. It is something we interface with, it is not in
our core offering and we make sure that we have good relationships with the players in
this market.”
CEOCFOinterviews: Will your growth be driven internally?
Mr. Kinreich: “Right
now we see a good internal growth coming from introducing our new products and new
solutions. In the long term I do believe we will be a major part of the large player in
the enterprise application performance management market. I do believe it will be a big
enterprise.”
CEOCFOinterviews: Will acquisitions be a part of your future?
Mr. Kinreich: “I
would say that it will be possible in the long term strategy of what we are doing and it
will probably happen but not in the immediate future.”
CEOCFOinterviews: Do you have the cash and/or credit to continue to
grow your business?
Mr. Kinreich: “We
have cash reserves and right now all of our debt operations plan was well paced on quite
modest expenses, but with a far reach. However, we do plan to get to profitability in 2003
and have that as a base to get more capital, probably to add more functionality and more
solutions to our arsenal. Therefore, currently we are very comfortable with the cash that
we have to take us through 2003, and more capital that I feel we can tap into will come,
as more expansion is needed.”
CEOCFOinterviews: What sets RadView apart and gives you a
competitive edge in your space?
Mr. Kinreich: “What
makes RadView different is that we came fresh to this market and we have been an
enterprise solution that is easy to use. People like us a lot on that level and people
choose us because of that and in doing that we tap deeply in their cost of learning new
software as well as making sure their productivity is high. We are very happy with that
publicity and anything else that comes into that offering will adhere to the same
standards. I believe we create now an alternative in this market that is well deserved in
its place and the customers will show it in a very good way by selecting RadView in a
major way.”
CEOCFOinterviews: You mentioned earlier that they can access the
actual services and programs that you provide through your website themselves. How exactly does that work?
Mr. Kinreich: “Some
of our software is available for download for evaluation from our website. We actually
have thousands of people a month that do that. We
give early peeks into our software and into our new features but a lot of the sales do
happen on the customer side and you need to understand what the customer needs and
understand the solution. We use that as a more of a lead and more educating the market of
what we are offering so we have a good customer engagement when this purchase decision is
up for our decision.”
CEOCFOinterviews: Do you have to do a lot of marketing to attract
customers?
Mr. Kinreich: “We
have a good brand by now so people do look at us when they are looking for a solution in
this market. We have a market and territory
reach both in the US and internationally mainly in Europe, Japan, and Korean market, so we
can reach those customers and have face to face discussions when those are needed at the
decision point.”
CEOCFOinterviews: In closing, what would you like to say to
investors?
Mr. Kinreich: “We
have a very challenging time in the information technology space and someone looking at us
needs to first understand our strategy and just look and see how we perform towards that
as we expand. If they see we are introducing the products we are talking about, we are
gaining market leadership from the technology and productivity to the customer’s
point of view. If they see us having that proper reach and looking at our quarterly
numbers that we provide each quarter, I think that investors could make a very educated
and informative decision based on these factors. We
are presenting them in a very open way through this interview and others to explain our
strategy and to walk with anyone who wants to join us or believes in us. We have a great
team that is well coordinated, with the right skills and we are very optimistic”
disclaimers
© CEOCFOinterviews.com – Any reproduction or
further distribution of this article without the express written consent of
CEOCFOinterviews.com is prohibited.
|
