Interview with: Eric Lehner, CEO - featuring: their advanced environmental cleaning solutions and personal care products which are marketed to consumers and industry internationally under a variety of brands and strategic partnerships.

Winning Brands Corporation (WNBD-OTC.PK)

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Eric Lehner
Chief Executive Officer

Interview conducted by:
Lynn Fosse, Senior Editor
August 24, 2006

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Basic Materials
Specialty Chemicals

Winning Brands is bringing genuinely useful, environmentally responsible cleaning solution products to the marketplace for a broad range of needs

Winning Brands Corporation
11 Victoria St., Ste. 220A
Barrie, Ontario, Canada L4N 6T3
Phone: 705-737-4062

Company Profile:
Winning Brands Corporation is the management led acquisition of an Ontario manufacturer of specialty cleaning liquids that may out-perform the most successful North American brands in effectiveness, environmental characteristics and human safety.  The company credo is “Clean with a Clear Conscience”.

Key marketing alliances are being created to ramp-up the company’s potential in core products now.   In Canada, several national retailers have now listed the company’s breakthrough product Winning Colours Multi-Cleaner that is as strong as a solvent, but gentle as soap.  In the USA, informal tests with counterpart retailers have already begun. In the industrial category, a strategic alliance is now operational between the company and international appliance manufacturer Miele to replace the world’s reliance on hazardous Dry Cleaning solvents with startlingly effective non-toxic Wet Cleaning alternative solutions that are proprietary to the alliance.  Prototype systems have been installed and are now converting into commercial sales in Canada, USA,  & Europe.   The most recent such conversion include the use of the company’s products on Holland America Lines cruise ships and land based installations in Florida, Kentucky and other locations.  All the company’s products are manufactured in North America.

Winning Brands Corporation has recently commenced exports to China, with India and other markets following shortly.

BIO:
Bringing this group together and conceiving of its current structure for the purpose of going public is CEO Eric Lehner. 

Eric is a graduate B.A. (Economics) and the CSC Level I.  He began his corporate life in the Trust Department of the Head Office of National Trust Company in Toronto.   After several successful years of service entered entrepreneurial life, specializing in early stage business development.  He knows how to move a company from concept stage through the minefield of early stage problems ultimately toward having high visibility and high stakeholder value.  With experience in the private company experience and the realities of publicly traded organizations, he has developed a problem solving instinct.  Because he seeks constructive outcomes and encourages the personal growth of others, he is well suited for the culture, coordination and mentoring role of CEO of an environmentally oriented business organization.  He has a strong interest in design and has spearheaded the development of the Winning Colors Multi-Cleaner branding strategy and advertising concepts.

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“Winning Colours Multi-CleanerŪ is currently the most visible of our portfolio and currently our lead product. It is strong as a solvent but gentle as soap and it is going to be a welcome addition to the cleaning options available to professionals and householders. Winning Colours has 1000 cleaning uses in one convenient solution; it is truly multipurpose but also very kinds to skin and to the environment. To give you a specific example of how it can be distinguished from conventional so-called all-purpose cleaners, we will think of an area where drips, drops and disasters are inevitable and that is in painting. Traditionally painters have had to use turpentine and mineral spirits to clean up paint of various kinds, especially oil paints. The Winning Colours Multi-CleanerŪ converts even an oil paint mess into a simple water-based clean up.” - Eric Lehner