Western Lakota Energy Services Ltd. (WLE-TSX)
Interview with:
Elson J. McDougald, President and CEO
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Western Lakota Energy Services builds and operates state of the art drilling rigs in partnership with Aboriginal communities in Canada

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Energy
Contract Drilling Services
(WLE-TSX)

Western Lakota Energy Services Ltd.

Suite 1050, 400-5th Avenue S.W.
Calgary AB Canada T2P OL6
Phone: 403-214-5970


Elson J. McDougald
President and CEO

Interview conducted by:
Lynn Fosse, Senior Editor
CEOCFOinterviews.com
June 16, 2005

BIO:
Elson McDougald is a co-founder and the President, Chief Executive Officer and a director of Western Lakota Energy Services Inc.  In addition, Mr. McDougald is a director of Canadian Chemical Reclaimers, listed on the TSX, 3MC Stock Farms, Phoenix Technologies Inc. and Malibu Engineering and Software Ltd.

Mr. McDougald was formerly Chairman, Chief Executive Officer and a director of Tetonka Drilling and founder of Laredo Drilling as well as past Chairman of Alberta Petroleum Equipment Company, Lakeside Industries, Biotechnica and a director of Vencap Equities and the Alberta Treasury Branches.

Company Profile:
Western Lakota Energy Services Inc. is one of Canada’s fastest-growing oil and gas drilling contractors.  The Company’s first two drilling rigs began operating in December 2001 and the fleet has since grown to 22 rigs.  An additional eight rigs are scheduled to be built by the end of 2005, bringing the total rig fleet to 30 rigs (Western Lakota’s net ownership of 22.5 rigs). Western Lakota continues to provide one of the newest fleets of safe and efficient drilling rigs in Canada, while striving to deliver strong results for shareholders, customers and partners.

The Company works closely with Aboriginal communities for ownership and employment opportunities.  Western Lakota acts as the general partner in the separate partnerships that have been established with seven Aboriginal communities on the joint ownership of thirteen drilling rigs. In this capacity, Western Lakota retains full financial control of each partnership and also coordinates the construction, marketing, personnel, safety and all other aspects associated with the day-to-day management of the drilling rigs.

CEOCFOinterviews: What was your vision when you founded Western Lakota and how has that played out?
Mr. McDougald: “The vision was to create a drilling company that was a contractor of choice for the oil and gas companies and bring the community into the ownership and employment, train them and make them part of the business. Today we have built and put in the field sixteen drilling rigs; fourteen of them are 3000-meter rigs and two of them are 3600-meter rigs. There are eight more in progress and we hope they will be out by the end of 2005. We also recently finalized the purchase of a six-rig company, which will take us to thirty rigs by the end of 2005. The first full year of the company was in 2002, so we are just a little more than three years old.”

CEOCFOinterviews: What interested you in starting the company when you did, and what is the interest in the aboriginal community?
Mr. McDougald: “The interest in the aboriginal community is due to the fact that the oil and gas customers have that as one their top priorities. The reserves and the traditional areas cover the majority of the land where the oil and gas interests are. Oil and gas companies need access permits and everything else into the community. They are going to be there producing the oil and gas for a long time into the future. They can have good relationships through the partnerships they have with us and part of the money paid for these drilling rigs goes directly into the communities. It works very well for our customers and very well for us because there are very capable people there that we can train.”

CEOCFOinterviews: Is there an advantage to having newer rigs?
Mr. McDougald: “There definitely is! The customers and employees prefer the new rigs. Nobody would work on an older rig if it were possible to work on a newer one. The newer rigs perform better. There is an advantage to the newer equipment.”

CEOCFOinterviews: Are you able to charge more for your services because of the new equipment?
Mr. McDougald: “If you look at the publicly released information on the average rates per day compared to our peers and competitors, we are higher than our competitors. There are only three things that allow you to do that. One is performance, one is safety and the other is aboriginal community relationships. We have more aboriginal community relationships than any other company in Canada.”

CEOCFOinterviews: Why are you purchasing some rigs, and having some built?
Mr. McDougald: “All the rigs that we started, we built and put into the field. Other than our rigs, the six double drilling rigs we just acquired are some of the premium rigs in the oil patch. We think they fit well with the performance and quality of our equipment and the family run organization we acquired them from was very keen to have their employees go to a company that they trusted and were comfortable with.”

CEOCFOinterviews: What differences are there between digging for oil and gas, and do you prefer how you use your rigs?
Mr. McDougald: “No, not at all. We are drilling about 70% for gas and 30% for oil. There is no difference at all. Sometimes they prefer larger drill pipes for various reasons or smaller. It does not matter to us as long as the activity is there and they are willing to pay for the service.”

CEOCFOinterviews: Will you tell us about the area you cover and what the activity is like due to the heightened interest in oil and gas?
Mr. McDougald: “When we started the company, we were mostly up in northeast British Columbia and moved the rig down through northwest Alberta into central west Alberta. The activity is hot. Most of our customers would take more of our new rigs at the present, if we could supply them. Part of our reason for relocating some of them down into Alberta was to get better utilization in Q-2. If you are up in north B.C., in the muskeg, April, May and June are usually very tough months to get a lot of activity. So we hope to get more activity during that period by changing the geological location and there is a strong demand for good drilling services.”

CEOCFOinterviews: Everyone sees activity increasing; but how do you deal with downturns or do you have to worry about it at this time?
Mr. McDougald: “Definitely, you should always be thinking about it. I have been in the business since 1963, and have seen some ups and downs. This is the third drilling company that I have put together. I put together Laredo Drilling with seven rigs in the seventies, Tetonka Drilling with twelve rigs in the nineties and with this one, we are up to 22 rigs. You always have to think about how many rigs are in the field, what capacity is there, and the nature of the business. With all our experience, we are evaluating that continually and looking at the demand and sustainability of the activity. We feel very comfortable right now with the commodity prices, which have created a lot of cash flow for the gas companies. They have many prospects that need to drill and the world demand is gradually increasing. It is getting to the point where the supply and demand is almost equal. It could change the whole world picture. The US is building up reserves, but those reserves are only good for so many days. There is not any margin available and I think that goes well for activity. It looks very sustainable for 2005 and 2006. We cannot see beyond that but we do not see any reason for it to slow down.”

CEOCFOinterviews: What is different and unique about the rigs you design, which may not be on other rigs?
Mr. McDougald: “We do not have any technological secrets or patents or anything like that but we design our rigs with a small footprint. They are telescoping derricks, and move efficiently. We do not have an exclusive on that. Other rigs are doing similar things. The other half of the equation is how you run your operation, the experience of your people and what kind of crews you can attract to operate the rigs. The equation is about half equipment and half personnel. You have to pick the right people, train them properly and make sure you are performing for your customers. Customer performance is number one.”

CEOCFOinterviews: Would you tell us about the history of the rest of the management team?
Mr. McDougald: “I am sixty years old but the rest of the management team is young. Our VP & COO is a drilling engineer that has worked both sides of the table. He worked as a drilling contractor and he has worked on the drilling programs on the customer side, so he knows that field very well and is one of the strongest in the business. We have a V.P. Marketing that has been in the business for 25 years or so, he is very strong with putting the contracts together and negotiating prices. Our CFO is a Chartered Accountant in his late thirties. He is very strong in the financial department.  Our Executive VP is an MBA and is very strong on community and customer relations as well as investor relations. Our operations manager is a drilling man with many years of experience and a person that puts a lot of quality into the performance of these rigs.”

CEOCFOinterviews: Why should investor look at Western Lakota and what should they realize about the company that they might not notice when they first look?
Mr. McDougald: “I think the public information is the first place to look. When you look at all of our peers, which we do on a regular basis, our utilization is right at the top of the page. We cannot find anybody that has the gross margins that we achieve. Our G and A is the lowest of all of our peers. Our return on equity is right up there at the very top. All those factors are reasons to look at Western Lakota and we feel very strong and comfortable with the quality of operation that we put together. The thing that people need to look at and understand is the aboriginal community relationships and the tremendous opportunity to bring these people into the business and have the ability to get the rigs and the utilization with the customers and the tremendous labor pool and talent that is in these communities. We have taken our training program right up to the reserves and trained people that have never seen a rig and put them into the business. So far, we have seventy percent retention on these folks. There is a tremendous pool of capable people there that will enhance the performance of the company on an ongoing basis.”

CEOCFOinterviews: In closing, what would you like readers to remember?
Mr. McDougald: “What we have tried to design is a win-win situation. It is a win for the customers, a win for the government that is supporting long term sustainable business for the aboriginals and it is a win for Western Lakota and their shareholders. We have designed something that wins for everybody. We think that with the momentum and position that we have in the market, that we have a tremendous future ahead of us.”


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“What we have tried to design is a win-win situation. It is a win for the customers, a win for the government that is supporting long term sustainable business for the aboriginals and it is a win for Western Lakota and their shareholders. We have designed something that wins for everybody. We think that with the momentum and position that we have in the market, that we have a tremendous future ahead of us.” - Elson J. McDougald

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