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INTERview


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Reframe Financial – Reimagining Insurance to Help Families Plan for and Manage the Financial Issues of Aging


Karan Aneja, Co-founder/CEO

Laura Vail Wooster, Head of Marketing

Reframe Financial




Interview conducted by:

Lynn Fosse, Senior Editor

CEOCFO Magazine


Published – June 12, 2023


CEOCFO: Mr. Aneja, the first thing I see on the Reframe site is "Reimagining Insurance for a New Generation." Would you tell us what that means at Reframe Financial?

Mr. Aneja: At Reframe, we’re focused on helping families plan for and manage the financial issues of aging. We ‘reimagine’ insurance by placing our customers at the center of everything we do and developing new solutions to fulfill their unmet needs. For example, our first product, Reframe LifeStage, is a hybrid Life/Long-term care solution designed specifically for the GenX and Millennial generations.  We’re equally focused on demystifying insurance and making it easier to buy (and sell) through our proprietary, digital-first tech platform.

Read full CEOCFO interview with Karan Aneja, Co-founder/CEO, Reframe Financial!



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“Our brand is consumer-facing, but unlike other D2C insurance start-ups, we partner with established insurance carriers, reinsurers, and distributors to foster innovation and bring our products to market.”
Karan Aneja

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