© CEOCFO Magazine -
CEOCFO Magazine, PO Box 340
Palm Harbor, FL 34682-
Lynn Fosse, Senior Editor
Steve Alexander, Associate Editor
Bud Wayne, Marketing
& Production Manager
Christy Rivers -
Interview with: Gabrielle Mills, CEO
Interview conducted by:
Lynn Fosse, Senior Editor
Published – March 23, 2020
CEOCFO: Ms. Mills, what was the vision when you started Sourced. and where are you today?
Ms. Mills: My mom, Chrissy, and I created the vision for Sourced. and we operate it together. We have always had a dream to help business owners, though in the beginning we did not really know how, so we went on an explorative journey to figure out how we could add value and truly serve business owners in our community. To do that, we found as many business owners as we could -
We developed Sourced., which essentially has four verticals of back office support. The first service is content marketing (social media, email marketing, content writing, light video, light graphics, etc.) The second is accounting which is one of our most popular services. The third is office administrative support. And the fourth service is staffing. The first three categories that we provide are all fractional, so our clients can choose support based on their needs and frequencies. Because these services are fractional, we can meet them wherever they are, or they can always place somebody full time and we will staff people in that way.
We wanted to create a business that provided impactful, valuable support for businesses -
CEOCFO: Who is turning to you for services?
Ms. Mills: We are industry-
We also work with a lot of business consultants, so people who go into businesses and identify their needs and where they need some support and we come in on the back end to be able to execute on whatever plan they put in place. We work with a lot of attorneys, accountants (accountants hire us to do their bookkeeping so they do not have to), and other marketing companies for the same reason they turn to us to drive their content generation even they get to keep the strategy.
While those are a couple of more common industries we serve, we have supported a business in just about every category. We have worked with trucking companies, technology, healthcare, wedding companies, retail and all sorts of organizations.
CEOCFO: Do many companies appreciate the value of Sourced.’s offering many different services or do people sometimes want separate companies for separate functions?
Ms. Mills: Our clients love that we offer so many services under one roof, and overseen by one Account Manager. It makes it very easy for them. However, if they only want one service, that’s fine too and we have plenty of clients who are happy with just one category of service.
CEOCFO: How do you reach out to potential clients?
Ms. Mills: We are very blessed that a lot of our business comes through word of mouth and referrals. We are a high relationship-
CEOCFO: According to your site, Sourced. helps business owners have time for family and time to relax. There seems to be an element of business coaching or making a company better in your approach. How do you get across the fact that Sourced. is more than the sum total of the services you offer?
Ms. Mills: We are more than just the services we provide. Our true value is giving back an entrepreneur’s peace-
Educating our clients on how we are more than transactional services is infused in every area of our business and branding. From our sales process, to how our Account Managers are trained to work with our clients, and all the way down to our Specialist’s onboarding when they first join our team. Providing this level of support is within everything we do.
And just in case our clients ever forget, we are always looking for new ways to serve. Often they will say something in passing and we realize we can help, and they will be surprised we are able to complete that task because we provide so many different services. That’s where the magic is. We just solved a problem they didn’t know we can solve. That’s where we transform customers into lifetime clients.
CEOCFO: What has changed in your approach over the last four years?
Ms. Mills: We originally started our company as back office assistants. In the beginning, while we always had the Account Management role, we operated by matchmaking clients to people instead of structuring our business to have four distinct verticals that operate as their own business entities.
We have since learned more deeply what our clients need, and have gotten smarter on how we want to operate behind the scenes. Now, we operate Sourced. as four businesses under one umbrella -
We have gotten very smart and intentional about how we provide our services to people that helped us maintain more quality control and had helped provide a greater sense of value to our clients than we did in the past.
CEOCFO: How are you able to adapt to clients changing needs?
Ms. Mills: Our business is very adaptable and we have constructed it that way on purpose. We know businesses are constantly changing, so we wanted to create a business that could adapt as our clients’ needs changed. We can dial our services up and dial down our services as clients need more or less support. We are able to be very agile and fluid with what that business owner needs.
CEOCFO: Using Sourced. to do “God’s work” and be an actionable supporter for those in need is important for you. How does that translate concretely?
Ms. Mills: We give 10% of our monthly profits to a local non-
CEOCFO: Would you tell us about being recognized with the Best of Small Business Award?
Ms. Mills: Winning this award has been amazing. I think any entrepreneur can relate to the following statement: In entrepreneurship, the highs are super high and the lows are so low, and there is very little in the middle. Where you are in that cycle is different every day.
When we were awarded this award, it was a super, super high. We have been very fortunate to have won a few local awards from people or organizations that know Chrissy and me, but having this recognition from a blind, objective source and from people who did not know us personally, it has been incredible. To have others see the benefit and value of our business enough to give us recognition was huge and very validating that we are truly helping people in a way that leaves an impact. It was one of the best days.
CEOCFO: How will you continue to grow Sourced. into a national business?
Ms. Mills: We have a vision and we know business owners all over the country need our support -
Sourced., Back Office Solutions, Content Marketing, Gabrielle Mills, Sourced. Solves Two of the Toughest Challenges for Business Owners: Lack of Time and Lack of Resources, CEO Interviews 2020, Business Services Companies, Marketing Company, back-
“We wanted to create a business that provided impactful, valuable support for businesses -