Money4Gold Holdings, Inc. (MFGD-OTC: BB)

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April 10, 2009 Issue

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Money4Gold Is Focused On Being The Worldwide Leader In The Aggregation And Production Of Precious Metals Through Reclaiming Scrap Materials From The General Public

Company Profile:

The Company’s mission is to increase shareholder value by producing gold, platinum and silver in increasing quantity, and without the risks of mining, large capital costs or the attendant environmental and political hazards. Management believes Money4Gold can offer the upside potential of the thriving precious metals markets by the broad-scale acquisition, recycling and production of gold, platinum and silver, while concurrently providing a new level of service and payout to individuals and groups wanting to sell their precious metals. Through Money4Gold’s consumer websites, including www.Dollars4Gold.com, the Company strives to provide the most convenient, efficient and secure method for individuals to recycle items containing precious metals. For more corporate information, please visit www.Money4Gold.com

 

Money4Gold Holdings, Inc., is at the forefront of a broad recycling trend and is producing gold, silver and platinum by recycling customers’ jewelry, coins, select electronic components and heirloom collectibles. With a direct relationship with one of America’s largest and most respected refiners, Money4Gold is committed to making a higher payout to customers than traditional outlets by bypassing traditional recycling intermediaries and passing on the savings to customers.

 

Current high precious metals prices, combined with the economic downturn, have led to a dramatic increase in the number of people wanting to cash in their gold and other precious metals items. Today, the convenience of the Internet and the security and integrity of Money4Gold’s online and shipping procedures make a compelling business model for serving these individuals better, and with higher payouts, while earning a robust margin for the Company.

Daniel Brauser
President, Chief Operating Officer, Chief Financial Officer and Director

Dollars4Gold

Daniel Brauser is a young, upcoming entrepreneur who, at age 27, is President, Chief Operating Officer, Chief Financial Officer and Director of Dollars4Gold, a reliable and widely respected buyer whose mission is to pay customers top dollar for unwanted jewelry and other collectibles containing precious metals. 

 

Daniel began his career working in the Business Development Group at Seisint, Inc., an information management products and services provider which was acquired by LexisNexis in 2004. While with Seisint, Daniel served as a data analyst and purchasing agent consultant and also interacted directly with several state-level government organizations to coordinate the procurement of multiple public record databases.

 

After leaving Seisint, Daniel joined OmniPoint Media, a company specializing in internet advertising services. Highlights of his tenure with OmniPoint include directly contributing to the implementation of the company’s accounting processes and procedures.

 

In 2004, Daniel co-founded Health Benefits Direct, an online shop where consumers can compare, and apply for affordable health insurance. Daniel served as the company’s first Chief Financial Officer and later became Senior Vice President.

 

An expert in business development, in 2004 Daniel also co-founded Marlin Capital Partners, LLC, a premier private investment firm with investment targets spanning numerous industries.

 

Throughout his career, Daniel has proven himself a leader in financial consulting for organizational start-ups, in the development and management of corporate financial and accounting processes, and in the conceptualization and implementation of strategic initiatives. He brings to his position with Dollars4Gold this wealth of experience and expertise coupled with an unbridled spirit of energy and adventure.

 

A native of Hollywood, FL, Daniel holds a Bachelor’s Degree in Finance from the University of Florida and an MBA from Duke University’s Fuqua School of Business. He lives in Lighthouse Point, FL, where he enjoys extreme water sports and pursues his passion of environmental conservation.


Basic Materials
Industrial Metals & Minerals
(MFGD-OTC: BB)


Money4Gold Holdings, Inc.
595 South Federal Highway
Suite 600
Boca Raton, FL 33432
Phone: 561-544-2447

Interview conducted by: Lynn Fosse, Senior Editor, CEOCFOinterviews.com, Published – April 10, 2009

CEOCFO:
Mr. Brauser, what is the vision at Money4Gold today?

Mr. Brauser: “Our vision here at Money4Gold is to be the worldwide leader in the aggregation and production of precious metals through reclaiming scrap material from the general public.”

 

CEOCFO: How do you go about accomplishing that?

Mr. Brauser: “What we do is use direct marketing channels to solicit individual consumers to participate or take advantage of our service from the comfort of their own home. Our service more specifically gives them the ability to send in any unwanted items that they have lying around that may contain precious metals, and when I say precious metals I am talking about gold, silver, and platinum. It gives them the ability to send those items directly to one of the largest primary precious metals refineries in North America through our mail-order system, and return cash in exchange for those items.”

 

CEOCFO: You are in a competitive field; how do you get people to use your company and how do they know your company is the one                to trust?

Mr. Brauser: “That is a very common question. It is a competitive field and littered with different companies that claim to be providing the same service. It is worth doing your homework. We believe that we are the only company that is actually providing a direct link between the consumer and a refinery of the stature of ours. Our refinery, who is our partner in the business, is one of largest in North America. When you are dealing with a company of that size and stature, obviously that adds a significant layer of credibility and comfort. Furthermore, it is important for the consumer to look at who they are doing business with, make sure they are members of all the different trade organizations, are members in good standing of the Better Business Bureau, and things of that nature. In addition, to our knowledge we are the only company in this space, providing this service that is current a public company. As such, we are held to a stricter level of reporting requirements and scrutiny, and we meet all the necessities stipulated to us by the SEC.”

 

CEOCFO: How do you get people to pay attention?

Mr. Brauser: “That comes down to the ever important marketing and messaging and certainly we try to focus our messaging around those points. I think that consumers have been bombarded with lots of information about these services that are available to them, and therefore are familiar with the actual service and the process and how it works. We really try to focus our market on those key points, educating them and letting them know that when using Dollars4Gold.com they are dealing directly with one of the largest refineries out there. When using Dollars4Gold they are doing business with a company that is backed by a publicly traded entity and therefore held to a more serious level of reporting requirements and scrutiny. We believe that by focusing on these messaging element in our marketing, it will help the consumers to feel a greater level of comfort in the process and certainly establish a greater layer of credibility as well.”

 

CEOCFO: How is business these days?

Mr. Brauser: “Business is pretty good these days. Unfortunately the economic conditions that are surrounding us keep getting worse as the days go by. We believe that we have positioned ourselves here at the forefront of an industry that is positioned to help the general consumer out in these times and therefore unfortunately as things have been declining we have seen great demands for our services. We know that these types of exchanges and services if you look back at traditional pawn shops and things of that nature, they obviously exist and do well in good markets as well as bad. However, the downturn economically has driven in additional demand and we believe that our service is that much more attractive and beneficial for these consumers today. It is also more efficient than the traditional channels that they had available for them in the past. In this time of need we believe that our service is one that is more efficient, more updated for the needs of today’s consumer and therefore it is being very well received. In addition it is getting to be commonly known that precious metals prices in general are reaching around all-time highs, gold specifically, so of course that is the other side in this demand equation and that provides for greater payout of the items that the consumers are spending. So that certainly helps the company as well.”

 

CEOCFO: What does the average person have in value of gold?

Mr. Brauser: “The range can be significant. We have consumers that have sent items that they thought were precious and turned out to be non-precious such as costume jewelry and things of that nature. On the other side, we have had consumers that have used our services that have been in the jewelry manufacturing industry and they sent in scrap or shavings from their manufacturing plant that is really high-grade material, for which they have received payouts for thousands and thousands of dollars. The spectrum is wide. In general though consumers are actually quite surprised at the payouts that they have been getting, because sometimes those chains, necklaces, and bracelets that they may have purchased at any of the large retailers even Wal-Mart and stores like that, were purchased when the gold spot price was maybe half of what it is today or less. In cases such as those, customers have been pleased to receive payouts that may be on par or close to what they originally paid for the items. People send all sorts of materials to us; some people will load up a package with tons of very valuable jewelry. People have sent in obscure items such as silverware and candlesticks that are silver and not just limited to gold. Obviously silver is much lower on the stock market compared to gold, so those payouts would be impacted by the type of material that is sent in. We have even had customers send in teeth with gold fillings. It is a wide range.”

 

CEOCFO: How do you handle the logistics of getting all these packages and making sure one person’s gold doesn’t get mixed up with someone else’s?

Mr. Brauser: “Well certainly the integrity of our system is paramount in this type of process. We are dealing with peoples valuables and we take that very seriously. Every bit of the experience is fine tuned and a focus on making it as smooth and as efficient a customer service experience as possible. Logistically what we do is take the leg work out of the process. No longer does the consumer have to burn that ever valuable fuel driving around town or spend their time driving around town and visiting different pawn shops and entering into negotiations with the proprietor of those stores and hoping to get a good price for their material. Instead by coming into our website at www.Dollars4Gold.com, or calling in through one of our 800 numbers, they simply request what we call a ‘G-Pack,’ which is a secure return shipping envelope that is mailed out to them. It is sent out with an instructional booklet on how the process works as well as a log sheet where they can jot down the items that they are going to be sending and give us any updates to their contact information. They simply take their items and place them in the envelope, which is already pre-addressed and it goes directly to our refinery, and they seal it and mail it. Postage is prepaid and we insure the envelopes as well, so there are great levels of security in the shipping process right from the get go. The envelope itself is a secure envelope, it is made out of a tyvek material, which is rip-proof so that in transit the envelope cannot be damaged and have the contents fall out. It is all trackable through the US Postal Service, either through our website or the US Postal Service website. They can visit our website with a tracking number or go directly to the USPS and do the same. Once it is received by our refinery, which as I stated, they are one of the largest in the nation and in terms of dollar amounts they are a multi billion dollar in annual revenues company. It is a very significant operation where the material is being mailed to.

Upon receipt at the refinery, the items are scanned into our inventory system using a barcode reader. It is the same barcode that will be on the front of the envelope and the record is saved for each individual customer. Each individual item is then graded on a per-item basis for precious metal content using electronic testing devices and digital scales to determine that it is the actual karat and fine metal content of the item. That information is entered and stored into our secure database, therefore ensuring the highest level of integrity and protection for each individual customer item. We know at all times exactly what we have in inventory through this database system. The material is then inventoried at the refinery, which as big as they are is an extremely secure facility. Then the material stays there until the customer either accepts payment, in which case we go ahead and melt the items down to their pure form to be resold into the market or if the customer was unhappy with their payment we simply send the items back to them. That is another part of the service, which we find to be really an important aspect and one that customers give us positive feedback on and that is a fact. We offer a no-haggle solution. We are not a typical pawn shop where you can come to us and enter into a negotiation process with us. Instead, we are going to give you the best possible offer that we can right away and if you like it that is great, if not we will send you back your item no questions asked. The consumers really enjoy that. We find from the feedback that we receive that this is a very welcoming aspect to our service. Not only are they able to utilize the service from the comfort of their own homes with a level of anonymity, but they also don’t have to go through the aggravation or stress of negotiation of what they are going to receive from their items either.”

 

CEOCFO: I wouldn’t imagine that many people would want their items back; has that happened often?
Mr. Brauser: “No, it is very minimal. We find that customers for the most part are exceptionally happy with the payouts we are providing them with. I would estimate that it is around 5% of the time when people ask for their items back.”

 

CEOCFO: It is reassuring to know that you will do that!

Mr. Brauser: “Absolutely! We offer a satisfaction guarantee and the way that we do that is if you are unsatisfied with the offer, we give you items back.”

 

CEOCFO: You are in Canada now as well, is that correct?

Mr. Brauser: “Yes we are in Canada as well as the US. We recently opened our operation in Canada, as of January 2009. That was our first international expansion and we have seen a very positive response from the Canadian market, much inline with the response that we receive here in the United States.”

 

CEOCFO: What is ahead?

Mr. Brauser: “We believe that the future is very bright for Dollars4Gold and Money4Gold; Money4Gold is the parent company and the public company, Dollars4Gold is the actual consumer brand. Certainly we want to continue to make our services as readily available to as many consumers as possible and as such we will continue to expand our marketing efforts to make sure that customers know that this is available to them. We may also work on different delivery tactics so that the services can be made available to them in different forms and be more convenient to consumers. We will also continue to open this up to as many consumers around the world as possible.”

 

CEOCFO: What is the financial picture like for the company today?

Mr. Brauser: “The financial picture in this business is very attractive. Certainly it is a more updated business model than what would be traditionally seen in this type of sales process. When I say that, I am saying that in comparison to traditional pawn shops or traditional aggregator of scrap precious metals, because it is more efficient. We have really worked to use large outsourced partners to make it a very scalable business with a minimal amount of fixed overhead necessary to operate, and that allows us to continue to deliver good payouts to our consumers. Of course it also makes for a successful business model and good returns to our investors and shareholders.”

 

CEOCFO: In closing, why should investors pay serious attention?

Mr. Brauser: “People need to pay serious attention because it is hard to find companies that are really performing successfully in these difficult times. I think what Money4Gold really offers is a unique opportunity that allows investors to capitalize on the historically high prices of precious metals, and offers a counter-cyclical opportunity as far as the fact that this business is good in a good market but great in a down market. You can see where the opportunity is here from an investor perspective. We are in a counter-cyclical business model, a very efficient and scalable business model and of course at the end of the day we are a producer of precious metals and gold this year is teetering around $1,000.00 mark again, so it is a good place to be in.”

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“What we do is use direct marketing channels to solicit individual consumers to participate or take advantage of our service from the comfort of their own home. Our service more specifically gives them the ability to send in any unwanted items that they have lying around that may contain precious metals, and when I say precious metals I am talking about gold, silver, and platinum. It gives them the ability to send those items directly to one of the largest primary precious metals refineries in North America through our mail-order system, and return cash in exchange for those items.” - Daniel Brauser

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